10 up-and-coming golf brands to have on your radar in 2026
Meet the coursewear brands set to bring new energy into the game next year.
As the PGA Show descends upon Orlando for golf's biggest trade fair in the last week of January, across the pond, the Paris Golf Gallery will be showcasing the sport we all love in an entirely different light.
Long gone are the days where the sportswear giants and club manufacturers were left to duke it out over real estate in your golfing wardrobe. Entering 2026, there's golf apparel to suit just about every style of player, with new brands seemingly entering the market every month armed with a whole new set of inspirations and unique aesthetics.
All of this makes it an exciting time to be a forward-minded golfer, whether you're cling to the streetwear aesthetic, are passionate about rocking sustainable merch or want to see classic attire retooled for the modern game. And with more upstart labels coming into the game every year, we thought we'd highlight a few the new brands you should know about, as they refresh golf's aesthetic one shirt at a time.
3Putt Round
Milanese brand 3 Putt Round has made a bit of a splash in the last year, reviving the stuffy world of golf accessories with its quirky, unconventional packaging. They're best known for their packets of tees styled after, well, we don't need to tell you, but their range also spans a stylish array of tees, towels, hats, and even a collab with UK brand Casualist (more on them in a bit).
Visit 3puttround
Agronomy Workshop
San Francisco label Agronomy Workshop entered the world in 2025 with a mission to bring a sense of true craft and functionality back to golf apparel. The brand's range is small for now, consisting of the brand's signature heavyweight cotton mock neck work shirt, a fun towel and a cap, but the quality is high and the attention to detail is clear to see in every garment, with fun tweaks like an integrated pen holder in the cap and the shirt's chest pocket containing a hidden tee slot.
Visit Agronomy Workshop
Casualist
A label that seeks to bring a sense of casual, refined cool back to your wardrobe, the creed of West London label Casualist lies in clothes that look good on and off the course, drape just so and add refinement through considered details. There's none of the synthetic slop here that most golf apparel consists of these days, rather a devotion to natural fibres, wearable tones and silhouettes that encourage easy layering.
Visit Agronomy Workshop
CPH/Golf
You know you're always in for a good time when a new brand emerges out of Japan, and CPH, which stands for Captain's Helm, is keeping things fresh with its fun spin on streetwear-led apparel. The clothes are technical and play with traditional golfing conventions by embracing fun printed slogans, different types of collars and rugged outer layers.
Visit CPH/Golf
Head Golf
Wait, doesn't that logo look familiar? Yes it does. This is the same Head that has been ubiquitous in the worlds of tennis and snow sports for time immemorial, however the brand's golf arm, which has been largely dormant since the '90s, has been given a new shot of energy thanks to the arrival of former Marc Jacobs designer Ka Ho Kam.
Visit Head Golf
Kadet
US brand Kadet wears its old-school influences on its sleeve, using an array of newly-developed technical fabrics to reinvent pieces with an old-school cut and fit. The brand's latest collection includes open-neck polos inspired by vintage football shirts and '90s style pullover windbreakers, with fabrics that feel natural but offer all the technical properties you need to thrive out on the links.
Visit Kadet Golf
Left of Field
Born on the distant shores of Sydney, Left of Field aims, in their own words, to provide a thoughtful alternative to the golf style that’s dominated pro shop racks for decades, leaning heavily on the thriving skate and surf cultures down under to do so. Expect clothes crafted from premium performance fabrics with a more relaxed fit and an air that artfully toes the line between course-ready and casual.
Visit Left of Field
Merrill Golf
Influenced by vintage Americana, Merrill golf's range is more on the casual side, with not a collared shirt in site, but has plenty of unique garms for golfers to take out on casual rounds. Think tees printed with fun western motifs, mohair cardigans, and outdoorsy five panel caps that have a distinct tackle shop vibe.
Visit Merrill Golf
Rebolf
A fun new brand to emerge from the sun-soaked streets of Barcelona, Rebolf fuses vintage golf fashion with a distinct playfulness inspired by more modern streetwear. The result is golfwear you wouldn't be afraid to wear on a date, with the collection spanning fun tees, button up and polo shirts, pleated trousers and collared sweaters.
Visit Rebolf
Students
Having grown steadily since its founding in 2022, next year feels like the year LA brand Students is set to properly take off in the golf world. Their latest collection represents something of a refresh for the brand, leaning away from their more street-led origins and into considered takes on classic coursewear basics, from pleated pants to printed polos and pullover jackets.
Visit Students Golf
Brad Nash is Reviews Editor at GolfMagic, having joined the team in June 2025 to look after all things reviews, soft goods testing and equipment alongside Equipment Editor Georgina. Primarily a writer, you may see him pop up in videos or on the GolfMagic socials from time to time.