This tennis brand is quietly taking golf attire to a new level

It's not every day that a brand comes along that radically redefines what you thought golf attire could look like, but then again, it's not every day a designer like Ka Ho Kam enters the golf space.

Kam isn't a name many golfers will be familiar with, however those interested in fashion may know him better. Cutting his teeth as a designer under the likes of Marc Jacobs and Narcissa Rodriguez, Kam also spent time working with performance fabrics in the luxury ready-to-wear sector before being given his first Creative Director appointment. 

The company that brought him on was Head: best known, of course, for its Tennis and Ski gear, but which last year announced its re-entry into the golf market. Its focus, with Kam at the helm, was imbuing golf attire with a new sense of luxury and textural splendour, creating course-ready clothes that double as true lifestyle pieces.

The brand's Summer/Fall 2026 collection, revealed this week, is its most ambitious yet, bringing a sense of '70s inspired swagger and placing even more emphasis on performance fabrics with heavy natural fibre content. Sun-faded hues of red, blue and green, presented in bold colour blocking patterns and embroidered prints, bounce off of earthy creams, browns and blacks.

A distinct theme of nature also runs through the collection, with weaves and prints showcasing the breadth of wildlife you're likely to see out on the course, from birds and bees to frogs and even wild cats.

"Following last season's Golfer's Escape," reads a statement from Kam, "The journey now returns to the course itself – inviting the golf traveler to linger, breathe and answer a summer call within a botanically blooming green, where play, color, and rhythm meet."

The result is clothing that performs on the course but looks and feels like something you'd get in a luxury store, with cotton, wool and knitted fabrics all abundant throughout the collection but blended with COOLMAX and Sorona fabrics to enhance on-course practicality. The fit of the clothes, likewise, is tailored and considered – not overly slim, but not so baggy as to swamp the wearer either. 

Uniquely for a brand of its nature, Head has placed an emphasis as much on elevating women's golf attire as it has the men's side. The collection is split pretty much 50/50 between mens and womenswear, with the female collection spanning skirts, playsuits, dresses and knitted polos.

Head's unique designs are already getting noticed, with the brand's attire slowly filtering its way into some of America's most prestigious pro shops and a wider expansion planned. 

You can shop the full SF26 collection now, and score 15% sitewide with free shipping at Head Golf.