L.A.B. Golf launches surprise Uncrustables collaboration with limited-edition putters

L.A.B. Golf has teamed up with Uncrustables to launch one of the most unusual equipment collaborations golf has seen, with a limited-edition range of putters, accessories and apparel inspired by the popular crustless sandwiches.

Dubbed "A Match Made at The Turn," the collection includes special editions of L.A.B. Golf's DF3i, OZ.1i and VZN.1i putters, alongside matching headcovers, towels, divot tools, ball markers and apparel.

Each product arrives in premium packaging designed to resemble the iconic Uncrustables box.

The collaboration plays on Uncrustables' reputation as one of golf's favourite on-course snacks, while highlighting L.A.B. Golf's rapid rise in popularity among both professional and amateur players thanks to its Lie Angle Balance technology.

"We wanted to create something that speaks directly to the culture of the modern golfer," said L.A.B. Golf Chief Marketing Officer Ryan Evert.

"We've brought these two cult favourites together for a limited-edition drop that celebrates the perfect round."

The launch will also be promoted at this week's American Century Championship at Edgewood Tahoe Golf Course, where Uncrustables will hand out a selection of co-branded headcovers, divot tools and ball markers to players and fans.

"We know golfers are passionate about their putters and the snacks that fuel them," added Uncrustables Director of Marketing Chris Achenbach.

The limited-edition collection is available now while stocks last through L.A.B. Golf's official website.