Bryson DeChambeau confirms new apparel deal after LIV Golf exit: 'I'm excited for this one'

Bryson DeChambeau has announced a new multi-year apparel agreement with Swag Golf, just 24 hours after breaking his silence on the collapse of LIV Golf.

The American, who previously partnered with the golf accessories brand on a range of headcovers, is now expanding that relationship to include his own dedicated clothing collection.

DeChambeau confirmed the news on social media, revealing that his new Swag Golf range will launch on November 19.

The collection will be available online, as well as at selected Dick's Sporting Goods and Golf Galaxy stores.

DeChambeau previously wore Crushers GC apparel during his time with LIV Golf, with the team's clothing designed by Reebok.

However, according to Sports Business Journal's Josh Carpenter, the two-time major champion will continue to wear Reebok golf shoes despite expanding his partnership with Swag Golf.

Taking to social media, DeChambeau shared seven photographs announcing his apparel news, alongside an enthusiastic message for his followers.

"I'm excited for this one," he wrote.

"Headcovers were just the start… now I'm expanding my partnership with @swaggolfco into apparel!

"My new collection with SWAG drops November 19th online and in stores at @dickssportinggoods and @golfgalaxy.

"Plus, the Golden Headcover chase is on. Good luck finding one."

The announcement represents another significant commercial development for DeChambeau, whose profile has continued to grow outside of competition through his increasingly popular YouTube Golf channel.

However, the timing is particularly interesting given the uncertainty surrounding his professional future.

Just 24 hours earlier, DeChambeau released a lengthy statement addressing his exit from LIV Golf, defending his decision to join the breakaway league in 2022 while admitting that some of his comments during golf's divisive period "didn't help".

LIV Golf recently confirmed it would begin an orderly winding-down process, bringing an end to five years of operation under the financial backing of Saudi Arabia's Public Investment Fund (PIF). 

DeChambeau had reportedly been supportive of plans for a potential LIV Golf 2.0, which was set to be backed by investment from BC Partners Credit.

However, those plans ultimately failed to gain the necessary support, bringing an end to LIV Golf's five-year existence.

Despite the outcome, the 33-year-old insisted he had no regrets about joining the league in the summer of 2022. 

"I'm not going to rewrite the last four years. I made a decision I believed in, and I'm grateful for what came with it," he wrote.

DeChambeau also praised the opportunity to reach new audiences around the world, specifically highlighting the record crowds at LIV Golf events in Adelaide and Johannesburg.

He reaffirmed his belief in team golf, suggesting the concept could still have a future despite LIV's demise.

However, perhaps the most revealing part of his statement came when he acknowledged his own contribution to the divisions within professional golf.

Referencing Arnold Palmer's famous words that no player is bigger than the game, DeChambeau admitted: "Along the way, I've said some things that didn't help."

His comments have arrived at a crucial time, with considerable uncertainty surrounding where he will play in 2027.

Telegraph Sport reported that DeChambeau had been offered a golden ticket to compete on the DP World Tour next season following his 2024 US Open victory at Pinehurst, with a decision reportedly required within a week.

The two-time US Open champion has also confirmed his intention to compete at December's Nedbank Golf Challenge in South Africa, an event hosted by Gary Player.

A return to the PGA Tour, however, remains less straightforward.

DeChambeau, like the other players who competed on LIV Golf, remains suspended from the American circuit until the end of August.

Whether he attempts to rebuild bridges with the PGA Tour following his previous fallout with the organisation remains to be seen.

There is also the possibility of a more independent schedule, combining appearances at the four majors with selected international tournaments and his increasingly successful YouTube Golf ventures.

He finished his recent LIV Golf statement by thanking his Crushers GC teammates, sponsors, LIV staff and supporters, while reaffirming that his ambition to grow the game remains unchanged.

"My passion has been to grow this game. That's still the goal," he concluded.

DeChambeau's expanded Swag Golf partnership is another opportunity for DeChambeau to strengthen his brand away from the course, with his new collection set to launch on November 19.

The Golden Headcover promotion should also generate interest among fans, with the American encouraging followers to join the hunt for one of the limited-edition designs.

However, while his commercial future appears to be taking shape, DeChambeau's playing plans remain far less certain.

With LIV Golf coming to an end and potential opportunities on the DP World Tour and elsewhere still to be considered, where the two-time major champion plays his golf next season remains one of the biggest unanswered questions in the sport.