The number 1 GPS app in golf has launched its own online pro shop

If you're not familiar with Hole19 already, it's more than likely someone you've played with has used it out on the course at some stage or another. It's the number 1 GPS and scorecard app in golf for a reason, and incidentally, we named it one of the best golf apps around in our 2025 tech guide.

Now, adding another string to its bow, Hole19 has gone in an unprecedented new direction for a tech start-up in the golf space, launching an online marketplace that it hopes will take the big box golf retailers to task.

Operating on a direct-to-consumer model, Hole19 will serve as an online marketplace where the industry's biggest brands can sell their wares directly without additional mark-ups or logistical headaches, giving complete control of range back to the brands and saving money for the buyer.

Already, the marketplace has signed up a large handful of some of golf's most desirable apparel and equipment manufacturers, stocking clothing from the likes of Lyle & Scott and Reflo, bags from cult brands Vessel and Sunday Golf, and electric trolleys from Stewart.

'We're flipping the traditional retail model on its head,' Chris Somerton, Head of Ecommerce at Hole19. 'Brands know their products and customers best – they should control how their products are presented and priced.'

'The response from both golfers and brands has exceeded our expectations,' he continued, noting that in just the store is on track to serve 20,000 golfers in 2025—an impressive start given the store launched just six months ago.

'We've built tremendous momentum in a short period, and we're just getting started. Our vision is to revolutionise how golfers discover and purchase equipment, apparel, and accessories.'

Golfers can check out the full range at the Hole19 shop here.