Trackman is now the official shot tracer of the DP World Tour
A new deal between the two will see Trackman become the official launch monitor at all DPWT tour events going forward.
Close viewers of the DP World Tour may have noticed the familiar little orange box denoting a Trackman launch monitor making an appearance at the tour's events in recent months.
The Danish company's technology debuted on the first tee at the season-opening Hero Dubai Desert Classic earlier this year, and featured prominently at the showpiece Open Championship last month. Now, after much speculation, the partnership between the DP World Tour and Trackman has been made official—the two entities signing a deal which will see Trackman's technology rolled out across various facets of the tour going into the 2026 season.
The partnership will primarily involve Trackman's launch monitor and shot tracer technology playing a prominent role in the DP World Tour's TV broadcasts. Fans will also be able to dive deeper than ever before into their favourite player's stats, using launch data collected in real-time by Trackman's instruments out on course.
The partnership will also bring about a number of new opportunities for both sides. Trackman will have a far larger footprint at DP World Tour events going forward, with simulator pop-ups allowing fans to test their skills and get even more insights into their game.
Trackman's technology will also now feature on the simulator-based NEXT tour, the winner and runner-up of which get invites to compete in DP World Tour and feeder HotelPlanner Tour events, while the tour will also serve as an incubation and testing ground for Trackman's newest innovations and technologies.
Speaking about the new partnership, Klaus Eldrup-Jørgensen, Co-Founder and CEO of Trackman, said: “Working more closely with the DP World Tour is a natural next step for us. Their global reach and forward-thinking approach make them an ideal partner to showcase what Trackman technology can do — not just for the players, but for the fans watching at home and engaging online.
"Together, we’re setting a new standard for how golf is played, seen, and experienced.”
Brad Nash is Reviews Editor at GolfMagic, having joined the team in June 2025 to look after all things reviews, soft goods testing and equipment alongside Equipment Editor Tom. Primarily a writer, you may see him pop up in videos or on the GolfMagic socials from time to time.
