FootJoy has announced a three-year partnership with the Golf Foundation, launching a collaborative effort to champion growing the game.
Now recognised as the 'Official Golf Clothing and Golf Shoe Supplier' to the Golf Foundation, FJ has stepped up its long-term ambitions and commitment to support junior golf and growing the game through this exclusive partnership.
The agreement will see FJ equip the Golf Foundation’s staff members with complete FJ uniform across its innovative apparel and footwear line-up for the period of 2021-2024, as well as supply prizes to elevate experiences for junior golfers through the Golf Foundation’s school programmes and wider annual fundraising events.
However, from the onset this partnership will be anything but uniform in its approach, with a number of exciting activations and collaborations planned throughout the year, and beyond, that will bring it to life and support a thriving next generation of golfers from all backgrounds.
Whilst the two organisations share a celebrated heritage in golf, it is their pioneering spirit for innovation within the game which has formalised the partnership and created an exciting team that looks set to inspire future generations of players and deliver game-changing experiences for young people.
FJ European Marketing Manager Paul O'Hagan said: "This is undeniably an exciting partnership to be a part of and one which presents unique opportunities moving forward.
"The work the Golf Foundation do in introducing golf to future players of the game from diverse backgrounds and identities is truly game-changing, and we look forward to working closely with the Golf Foundation over the next three years to help to deliver a brighter future for tomorrow’s golfers."