ADAMS GOLF has changed how irons perform with revolutionary wraparound slots in its new Idea Hybrid Irons, generating higher ball speeds and more forgiveness.
Extensive research revealed that golfers with 15-plus handicaps make the majority of contact nearly ½” toward the toe, not on the club’s sweetspot.
These new super game-improvement irons are specifically designed to enhance the face speed in the area where those players need it most.
“With a concentration on developing technology that golfers really need, we created these industry-first wraparound slots on the toe to compensate for a very common mis-hit,” said Justin Honea, Senior Director of Research and Development.
“New Idea irons are definitely our easiest to hit, with measurable improvements in ball speeds and forgiveness where players require it most.”
The new slot design creates a spring-like effect across the entire face, expanding the sweet spot. Compared to the industry-leading Idea a12 OS Hybrid Irons, the New Idea Hybrid Irons provide 44% more ball speed on off-centre hits and 24% more ball speed on flush shots, because of increased flex from the unsupported faces.
The new Idea Hybrid Irons ship to selected retail partners in November with an RRP £599 (£549 seniors set 5-6 Hybrid, 7-8 Trans Hybrid 9-SW) for graphite shafts (Mitsubishi Rayon Bassara Eagle Series 65g) and £499 for steel (True Temper Dynalite 85g). New Idea individual Hybrids will ship at the same time with an RRP £129.
The New Idea complete sets for women and seniors ship in December. Both sets will have an RRP £849.
Click through the images below for more information and a closer look at the new Idea Hybrid Irons...