A few months ago drivers with sinister-looking black heads, including Nike MachSpeed Black and Cobra S2 - were all the rage. Now white is the new black.
Cobra started the trend, after TaylorMade had introduced the white-headed Rossa Ghost putters, but putting the Cobra ZL in the hands of Ian Poulter, who promptly won with it in Hong Kong.
Now TaylorMade aims to regain the white initiative with its latest R11 and R11 TP drivers, already proving real head-turners on Tour practice ranges.
Though not due to be in store in Europe before February, the clubs are already creating a thirst on the internet with claims of extra yardage generated by three-way (not two) adjustability and customization.
Modifications, apparently, can be made through an adjustable sole plate which allows for face angle options plus or minus upto two degrees either way, movable weight technology to adjust ball trajectory left to right, and Flight Control technology, which allows golfers to adjust loft.
A new aerodynamic shape also results in faster clubhead speed delivering drives up to six yards longer than the R9 SuperTri, says TaylorMade. The white crown is to reduce sun glare that plagues glossy-black drivers.
The Taylormade R11 TP driver is currently being tested by Tour pros, including TaylorMade's latest signing Jim Furyk, and receiving encouraging feedback.
The R11 driver will be available in two lofts for right-handed and left-handed golfers – 9- and 10.5 degrees. The standard R11 comes in four shaft flexes – X, S, R, M. In addition to the Fujikura Blur TP, the R11 TP comes with the option of 18 additional shaft choices.
Recommended price of the standard R11 is £329 but you'll pay an extra £70 for the TP version.