While your dad may have grown up with Wolsey socks and underwear, this men's casual lifestyle brand is now broadening its appeal to target younger customers with its autumn and winter range.
Wolsey is even opening its first high street store, in Birmingham city centre next month.
The range includes shirts, trousers and traditional, yet distinctive knitwear - v-necks, roll-necks and turtlenecks in rich neutrals and geometric weaves
Based in Leicester, Wolsey was founded in 1755 and celebrates its 250th anniversary next year, making it one of the oldest clothing brands in the world.
The new Wolsey store will be located on the third floor of the Pavilions Shopping Centre, in Birmingham and will be opened in September.
Sunderland of Scotland has once again been selected as the official supplier of waterproof clothing for the 2004 European Ryder Cup team to play against the US at Oakland Hills, Michigan from September 17-19.
The company continues the tradition of providing waterproof jackets and trousers, weatherbeaters, windvests and rain hats as far back as the 1965 matches.
Wolsey back on course