The brand will be one of the lead sponsors for the event, held between Feb 26 – March 2, and the partnership will see a strong brand presence during the week-long event in combination with fan experiences at the hospitality and merchandise tent in the famed Bear Trap at the 17th hole.
Bob Philion, president of COBRA Puma GOLF, said: “This partnership provides an excellent opportunity to increase our brand presence on TOUR and connect directly with golf fans and consumers.
"We are excited to have a number of our CPG athletes playing in the field including, Rickie Fowler, Jesper Parnevik and Will Mackenzie. They will be stopping by our cube and participating in some fan activities throughout the week.”
PGA Show Interview: Cobra Puma President Bob Philion
What will Cobra bring to the event?
Cobra Puma Golf Experience: Located in the “Bear Trap” at the signature par 3, 17th hole, the CPG tent is the perfect environment for spectators to take in all the golf action while having a little fun. Offering free admission for all ticket holders, dynamic views of golf, premium seating and a cash bar serving up specialty beverages, the CPG tent is the place for fans to visit at the Honda Classic throughout the week.
Cobra Puma Golf Merchandise Cube: Fans can take home some of Cobra’s latest and greatest gear by visiting the CPG cube setup directly behind the hospitality tent. While listening to music and enjoying specialty beverages, spectators can visit the mobile store and purchase apparel, accessories and footwear, along with the brands new BiO Cell clubs.
Athlete appearances: Cobra athletes will make surprise visits to the CPG cube throughout the week, to meet fans, sign autographs and pose for pictures. In addition to the CPG pros playing in the field, including Fowler, Parnevik and Mackenzie, Greg Norman, CPG’s newest brand ambassador, will make a special guest appearance in the cube. For details on athlete visits and exciting prize giveaways, spectators can follow @PUMAgolf and @COBRAgolf on Twitter during tournament week.