LIV Golf confirms host of fresh additions ahead of season opener in Riyadh

LIV Golf has confirmed a series of senior appointments as it continues to expand its global operations ahead of the 2026 LIV Golf League season, which begins this week in Riyadh, Saudi Arabia.

The breakaway league has appointed five new Regional Managing Directors and three Regional Commercial Leads, strengthening its leadership structure across key international markets as its calendar grows to 14 events across 10 countries and five continents.

The new roles are designed to oversee LIV Golf’s in-market operations, including event delivery, commercial partnerships, government and federation relationships, and local fan engagement. 

Each Managing Director will be responsible for ensuring LIV Golf events are delivered consistently while being tailored to local markets.

Regional Managing Directors appointed:

• Chris Bentley – South Africa
• Federico Valdez – Mexico
• Ben Slack – Australia
• Faisal Al-Jedea – Saudi Arabia
• Martin Kim – Korea (also serving as Team General Manager of Korean Golf Club)

Alongside these appointments, LIV Golf has strengthened its commercial leadership with three senior roles focused on regional partnerships and revenue growth.

Regional Commercial Leads appointed:

• Daniel Andree – Vice President, Regional Commercial, North America
• Seb Salter – Vice President, Global Commercial, EMEA
• Chris Beadle – Vice President, Global Commercial, APAC

The changes form part of LIV Golf’s wider business restructuring under Chris Heck, President of Business Operations, as the League looks to establish a more consistent local presence in each host market.

The 2026 LIV Golf season features a player roster representing 20 countries and will be staged across five continents. The League’s events continue to be broadcast globally through partners including FOX Sports, TNT Sports, Sky Sport, TV Azteca, Seven Network and Movistar.

The new season begins with LIV Golf Riyadh from February 4–7, followed by LIV Golf Adelaide from February 12–15.