LIV Golf signs "game-changing" new tech partnership with Google

LIV Golf confirms new 'any shot any time' feature in partnership with Google for 2024 season.

01 Feb 2024

LIV Golf signs "game changing" new tech partnership with Google

LIV Golf has today confirmed a new tech partnership with Google that will allow golf fans to watch any group or player live throughout a tournament round.

The news was revealed just 24 hours before the start of LIV Golf's first tournament of 2024 at Mayakoba in Mexico.

LIV's new 'any shot, any time' feature in partnership with Google is expected to roll out in full at some stage this summer.

The update from LIV Golf means golf fans will soon have the option of watching all of their latest action via a multitude of platforms including Google, YouTube, The CW Network and App and LIV Golf+.

Here's LIV Golf's latest press release in full, which was sent to GolfMagic this afternoon:

Google Cloud and PMY Group (PMY) today announced a new, multi-year partnership in which Google Cloud will serve as PMY’s technology partner for selected sports, events, and venue customers, helping to transform fan experiences through generative AI. Under the partnership, Google Cloud and PMY will work on projects with several major sports and lifestyle brands, including a multi-year agreement with LIV Golf.

As one of the first projects under the partnership, LIV Golf will begin unveiling a series of advancements in fan engagement, real-time data and statistics streaming, course and event mapping, and customizable experiences for fans and broadcast viewers. Leveraging PMY’s expertise in transforming infrastructure, fan experience, and data intelligence, and Google Cloud’s innovative generative artificial intelligence (AI) technologies, the partnership will help elevate the fan experience on and off the golf course, and deliver personalized engagement unique to the sport.

Built upon Google Cloud’s Vertex AI platform, LIV’s new “Any Shot, Any Time” feature—launching in summer 2024 on LIV Golf Plus—will create a highly innovative live broadcast experience. Fans will be able to select exactly which golfers, teams, or groups they want to watch at any given time, as well as searchable and customizable on-demand highlight reels from any round of any LIV tournament.

LIV Golf CEO Greg Norman said:

"This is a game changer for golf and most importantly, for the fans. We are proud to have Google Cloud on board as a technology partner of LIV Golf as we accelerate our league’s digital transformation with the preeminent brand in this space. Working with Google Cloud and other world-class partners, our advanced approach to technology and innovation will revolutionize golf as we bring the sport into the future."

LIV Golf star Bryson DeChambeau said:

"As a player, captain and team owner, I am constantly exploring ways for LIV to expand the horizons of our sport. Our partnership with PMY and Google Cloud enables the league and teams to develop a modern approach to maximizing technology to new levels in the game of golf we have never seen before. We always want to be better. We want to think outside the box and explore the impossible, and with Google Cloud, the impossible becomes reality."

What do you make of LIV Golf's latest deal with Google Cloud? Share your thoughts and comments over on the GolfMagic social media channels.

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