Good Good steps away from PGA Tour sponsorship after controversial Callaway driver advert

Good Good Golf has stepped away from its sponsorship of an upcoming PGA Tour event following the backlash surrounding a controversial social media advert involving co-founder Garrett Clark.

The PGA Tour confirmed on Thursday that Good Good will no longer serve as sponsor of the event, which is scheduled to take place from November 12-15, 2026, at Omni Barton Creek Resort in Austin, Texas.

The tournament itself will go ahead as planned, with the PGA Tour saying it will provide an update on its sponsorship plans at a later date.

In a statement released on social media, the PGA Tour said it had been informed of Good Good's decision and backed the company's choice to step away.

The Tour's full statement read:

“The PGA TOUR has been informed of Good Good Golf's decision to step away as sponsor of the event in Austin, Texas, this fall.

We agree with their decision to use this time to focus on their organization and the work ahead.

The PGA TOUR believes in golf's ability to bring people together and create a welcoming environment for all.

The tournament will continue as scheduled from November 12-15, 2026, and we will provide an update on sponsorship plans at a later date.”

The decision follows a turbulent week for Good Good after a video posted on August 21 generated widespread criticism across social media.

The advert showed Clark shoving a woman to the ground after she attempted to take a driver from his golf bag. 

Here's the now deleted advert: 

Good Good subsequently removed the video following the backlash, while Clark issued an apology on social media on Wednesday night.

Clark, who featured prominently in the controversial Good Good x Callaway Quantum driver advert, has admitted his "skin was crawling" after watching the finished video and apologised for his role in the campaign.

He also acknowledged that much of the backlash was "very justified" as it was a "terrible advert". 

The incident has also resulted in significant commercial repercussions for the rapidly growing golf media company.

Golf Galaxy and Dick's Sporting Goods removed Good Good merchandise from their stores and online platforms, while a planned reboot of The Big Break involving Good Good and Golf Galaxy was delayed after Golf Galaxy requested that its branding be removed from the programme.

Callaway then confirmed on Thursday that it had ended its brand partnership with Good Good.

The PGA Tour's decision comes after CEO Brian Rolapp addressed the controversy earlier this week during a news conference at the Tour Championship.

Rolapp described the video as “concerning” and said Good Good's initial response had been “disappointing”, while adding that the situation remained fluid.

Good Good has since acknowledged that it needs to address the situation internally.

In its own statement, the company said: “We recognize that we have work to do as an organization, and our focus right now is on our team, our culture and ensuring we learn from this situation.”

The company has grown rapidly since launching in 2020 and has established itself as one of the biggest names in golf content. 

Good Good Golf's official YouTube channel currently has more than 2.1 million subscribers, helping the brand build a substantial audience well beyond traditional golf media.

Its growing influence had also seen the brand move increasingly into mainstream golf, including tournament sponsorships and partnerships with major equipment and retail companies.

The decision to step away from the PGA Tour event represents another significant setback for Good Good as it deals with the fallout from the controversial advert.

For the PGA Tour, meanwhile, the Austin tournament remains on the schedule. 

The organisation has yet to reveal who will replace Good Good as sponsor, with further details expected at a later date.