PGA Tour boss Brian Rolapp delivers blunt verdict on Good Good controversy

Good Good Golf’s relationship with the PGA Tour appears to have entered uncertain territory after CEO Brian Rolapp delivered a remarkably candid assessment of the controversy surrounding the brand’s now-deleted Callaway driver advert.

Speaking ahead of this week's Tour Championship at East Lake Golf Club on Tuesday, Rolapp was asked about the commercial, which sparked widespread backlash across the golf community.

The advert showed Good Good co-founder Garrett Clark confronting a woman who reaches for his new driver before running towards her and shoving her to the ground. 

Clark then threatens her while standing over her.

The commercial was subsequently removed, while Good Good and Callaway issued statements addressing the backlash.

However, Rolapp made it clear that the PGA Tour was far from impressed with how Good Good initially handled the situation.

“I think initially no,” Rolapp said when asked whether he felt the brand had taken sufficient accountability.

“What we saw was concerning, is clearly not aligned with PGA Tour values. We take it very seriously.”

Rolapp went further, describing Good Good’s initial response as “disappointing”, adding that it had been “a bit defensive and late”.

That could have significant implications for Good Good’s growing relationship with the PGA Tour.

The YouTube golf giant is the title sponsor of the upcoming Good Good Championship, which is scheduled to make its debut during the FedEx Cup Fall at Omni Barton Creek Resort & Spa in Austin, Texas, in November.

Asked whether the controversy could affect Good Good’s involvement, Rolapp stopped short of confirming the partnership would continue.

“I think I mentioned before, it’s a bit of a fluid situation,” he said.

Rolapp did acknowledge that Good Good had made “some progress” over the previous 24 hours, but added that the PGA Tour would continue to monitor developments.

The comments leave Good Good with an uncomfortable situation to navigate. 

Its relationship with Callaway dates back to 2023, while its PGA Tour partnership represented another major step forward for the rapidly growing golf entertainment brand.

For now, however, Rolapp’s message is clear: the controversy has not been brushed aside, and Good Good’s place at the upcoming PGA Tour event cannot be taken for granted.