Titleist's new Pro V1 and Pro V1x prototype golf balls are being handed out to players for the first time on the PGA Tour at this week's Shriners Hospitals for Children Open in Las Vegas.
The new balls will be tested by players during practice this week, with Titleist's golf ball R&D team watching over them and running their own tests before the new Pro V1 and Pro V1x balls hit retail.
While an official launch date has yet to be confirmed, Titleist typically releases the balls to the market in the last week of January at the PGA Show in Orlando.
The original Pro V1 prototype was first introduced at the same venue, TPC Summerlin, back in 2000 when the tournament was called the Invensys Classic.
Back then, a total of 47 players picked up a sleeve. Fast forward 18 years, and Titleist balls are used by approximately 70% of the field each week on Tour.