Cobra charts a new course on the greens with two new landmark putter lines

Cobra is a brand that sells its fair share of golf clubs, but for too long they've been lacking in presence around the greens.

The brand's putter department, which went through a long period of pretty much complete stasis before returning in earnest a few years back, has always felt secondary to its core identity – something not helped by the fact that it's pretty much the only big five OEM not to have a player use any of its putters on tour.

This sounds a little bit like we're sticking the boot in, but we're not. Cobra has actually made some seriously good putters since its return to the market a few years back. The problem is making enough noise to get them in peoples' hands. However the introduction of Cobra's biggest new putter range to date might just change that.

The range comes in two distinct lines, one of which harnesses the 3D printing technology that has become central to Cobra's new technical direction over the last year (most notably with the launch of its new 3DP irons). The first mass-market 3D printed putters ever made, they're a far more premium proposition than any Cobra putter range we've seen prior, combining a milled 304 stainless steel metal injection moulded body with a 3D printed nylon chassis and a carbon fibre crown.

“3D printing gives us total freedom to design for performance first,” said Cobra's Chad DeHart. “By shifting mass out of the center of the putter, we pushed MOI higher than ever while engineering CG placement for exceptional stability. Pairing that with a fully milled 304 stainless steel face delivers the precise, Tour-validated feel players love. This is the kind of innovation that defines Cobra."

The putters were developed in collaboration with red-hot upstart manufacturer LA Golf, which lent its proprietary Descending Loft Technology (DLT) to each 3DP Tour putter's face to optimise launch and roll. Each also comes fitted as standard with a KBS CT Tour shaft and SuperStroke Pistol 1.0 grip. 

Naturally, with all this new tech comes a price tag to match. At £379, they're not as expensive a proposition as some of the more premium milled models from the likes of Odyssey and Scotty Cameron, however they will set you back considerably more than a new TaylorMade Spider.

Complementing the 3DP Tour range is the mid-level MIM (once again standing for Metal Injection Moulded) range, which once again uses the same stainless steel body as the 3DP Tour but replaces the milled face with a Pebax face insert, which not only offers a more cushioned feel but, since it's lighter, pushes more metal to the edges of the putter for better MOI. 

The insert is firmer and more durable than that found in previous models, with Cobra stating the choice was made to improve both responsiveness and durability (putters are, after all, an investment as well). Once again equipped with LA Golf's Descending Loft Tech, these will set you back a

You can test out both new models when they hit store shelves on March 13.