LIV scores another big-name uniform sponsor as 4Aces signs with Under Armour

It's been feeling inevitable for a long-time now, but the football-ification of LIV Golf's teams has taken another step towards completion.

Beginning life as a competition in which players were largely free to wear what they liked due to existing apparel deals needing to be honoured, LIV spent 2025 taking on an increasingly homogenous aesthetic. 

Teams began to adopt apparel sponsors, Ian Poulter's Majesticks announced a deal with British sportswear brand Castore in early 2025, while Reebok rubber-stamped its return to golf by designing all-American outfits for Bryson DeChambeau's Crushers GC. PING even becoming the league's first equipment sponsor in their deal with Torque GC.

The absence of a true sportswear giant from the competition was always a little bit telling, however Dustin Johnson's 4Aces GC has put paid to that with what might be the most sizeable apparel deal seen in LIV thus far, announcing a landmark sponsorship with American monolith Under Armour.

The deal will see Under Armour provide head-to-toe uniforms for all four 4Aces members, those being the aforementioned DJ, Patrick Reed, Thomas Pieters and new signing Thomas Detry. 

"We have a long history of outfitting some of the best players in golf and winning alongside them, so partnering with the 4Aces, led by proven major champions, felt like a natural fit," said said Sean Eggert, SVP of Global Sports Marketing at Under Armour, "These guys compete at the highest level, where precision and confidence matter on every shot."

Sponsoring 4Aces will provide a welcome boost to Under Armour's profile at the professional level. While the brand's footwear and apparel is incredibly popular with amateur players of all levels, its comparatively limited roster of Tour Pros, headlined by Jordan Spieth and also including Rasmus Neergaard-Petersen and Christo Lamprecht, tends to keep it out of the limelight from time to time.

The deal also brings proper closure to Dustin Johnson's long-time affiliation with Adidas, which officially ended upon his defection to LIV in 2023 but would see him continue to use their shoes in the two years after.

“I’ve always admired Under Armour for the way they put athletes first in everything they do,” said Johnson, who just this week ended speculation on his future with the league by signing a multi-year extension to remain 4Aces captain. 

"Their focus on performance and pushing boundaries matches how I approach the game, and that’s why the partnership feels so natural. I’m excited to have them behind me and our team.”

4Aces will debut their new threads officially on February 4 at the LIV 2026 season opener in Riyadh.