Devereux Golf team up with Johnnie Walker to ring in golf's greatest week

Now in its third instalment, the blossoming partnership between whisky giant Johnnie Walker and apparel upstart Devereux Golf has emerged as one of the most exciting in the game. 

The two entities have teamed up twice already in the past couple of years, releasing a pair of boistrous golf collabs that put fun before fussiness. The Keep Walking collection, released to celebrate the Phoenix Open at the beginning of the, featured fun twists on tartan and a more relaxed take on heritage golf style, channelling the brand's desire to bring golf back to the people.

Now, with the eyes of the golf world now firmly trained on New York in anticipation of the game's greatest team event, Devereux and Johnnie Walker have emerged again with a collection that celebrates the atmosphere that can only come with a tournament taking place in the Big Apple.

Johnnie Walker Hockey Jersey (£105), Sunday Bag (£190),  Topo print Polo (£57), and Rope Cap (£29), all from Devereux Golf

Called 'The Spirit of the Cup' collection draws mainly from the vibrant streetwear that has come to define New York's boistrous sense of style. A pair of bright, colour-blocked hockey jerseys highlight the offering, with more golf-oriented pieces also included in a topographic print polo, a cardigan and a selection of course-ready casual hats.

Johnnie Walker Cardigan, £105, and T-shirts, £34, both from Devereux Golf

For everyday wear and casual range sessions, the capsule also includes a pair of printed tees, as well as a crossbody bag.

“At Johnnie Walker, we champion moments that bring people together, and ‘The Spirit of the Cup’ perfectly captures the energy, passion, and camaraderie that golf inspires,” says Diageo's Jesse Damashek. “Golf has always been part of our history, but this past year we’ve taken bold steps to reenergize that legacy... now channeling the energy of golf’s biggest rivalry to a broader, more connected audience.”

Johnnie Walker Hockey Jersey (£105), Topo print Polo (£57), and Crossbody Bag (£29), all from Devereux Golf

As part of the festivities, Johnnie Walker and Devereux are also launching a host of parties and activations across New York City come Ryder Cup week. A branded truck will be touring the streets of the Manhattan and Brooklyn from Wednesday to Sunday, slinging cocktails, hosting watch parties, golf games, and exclusive Merch giveaways. 

Lower Manhattan's HYPEGOLF Clubhouse will also play host to a cocktail and shopping event on September 27, while fans watching (and drinking) along at home can also access a full menu of collaborative cocktail recipes designed for the event at Johnnie Walker's website.

You can shop the full collection now at Devereux Golf.