MANORS deliver the Frontier Collection Volume III

MANORS launch new Frontier Collection Volume III featuring a broad selection of innovative classic golfwear.

07 Mar 2024

Where can you ski in the morning, play golf in the afternoon and dance with a cobra at night? The North African Kingdom of Morocco: where MANORS shot their lookbook and campaign film for the Frontier Collection Volume III.

Volume III features an expanded selection of MANORS monochromatic colours alongside an addition of key product categories like the Course Short and Quarter Zip Tech Mid Layer. Both demonstrate the brands ongoing determination to bring innovation to classic golfwear.

The technical quarter zip mid-layer features curved panelling that articulates to support the body’s movement. Strategic seam placements create an upper back panel that curves around the arms, improving athletic performance whilst elevating the look and feel of the garment. The 3 piece sleeve ergonomically wraps the elbow to support a golfer's swing. It’s MANORS most precise and technical garment to date.

The brand is also releasing the Caddie Shirt. Inspired by high performance fly fishing garments and the ever faithful style of the caddie, the Caddie Shirt is durable, comfortable and versatile. The full placket ensures the piece can be worn for smart settings, whilst the 4 way stretch fabrics and multiple pockets with snap fastenings stand strong in an elemental test. The Caddie Shirt is a punchy blend of golf culture, boundary pushing course style and performance wear.

Volume III’s campaign film and lookbook lean ever further into the ethos of adventure MANORS is carefully cultivating.

Shot by director Douglas Guillot Supine and supported by 1457 club’s Ollie Allison the MANORS travelling band of James Wilson, Josh Park, Nezha Haddioui, Adem Wahbi and Ayoub Id Omar explore the Souks of Marrakech, journey across Morocco in a classic 1970’s Mercedes, golf above the coastal surf town of Taghazout and through the oasis of Assoufid Golf Club.

“When people from the UK think of great golf they default to Britain, Europe and the US but we wanted to take them further for this collection. Morocco has a thriving industry and it’s the type of place where a golf trip becomes about the new food you try or something you’ve never experienced in your life.”

Luke Davies, Creative Director.

“We’re introducing modern classics like the course shorts and a quarter zip mid layer but we want to push the styles beyond their current stereotypes - I think we’ve accomplished that.”

Nick Watts, Head of Product

The collection will be available to purchase from the MANORS website (www.manorsgolf.com) and a number of select retailers from the 5th March and prices range from £65 to £150.

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