CBS launches AERIAL SHOT TRACER at PGA, and it's a complete disaster!
Golf fans call for CBS Golf to scrap its new aerial shot tracer that it launched at US PGA...
Shot Tracer Technology has transformed the viewing experience for golf fans during live coverage of PGA Tour events. Only sometimes, less is more - especially where the new AERIAL SHOT TRACER was concerned at last week's US PGA Championship.
With CBS making a big song and dance of its latest technological advancement at golf's second major of the year at Bethpage Black, the new aerial shot tracer was showcased to the masses with a side-on view of the hole as the player zoomed off into the distance, barely noticeable in the corner of the screen.
As soon as the player struck their ball with the aerial shot tracer, the shot tracer line went off tracking the ball, only nobody had a clue where it was heading (unlike normal shot tracer technology which clearly shows where the ball is going from behind a player's shot).
Justin Rose was first up using the aerial shot tracer, and it was more than his loud choice of shirt that had fans bleeting into their phones as they took to social media to vent their frustration at the coverage.
Here's a closer look at what golf fans experienced when it came to the aerial shot tracer, but feel free to make your own mind up...
Nice drive, Justin Rose.
For the first time ever on a golf broadcast, Aerial Tracing gives you an overhead look at the shot’s flight pattern. pic.twitter.com/V0vKckldSW
— GOLFonCBS (@GOLFonCBS) May 18, 2019
And here's a selection of the most irate tweets during the broadcast...
Nobody wants this. Please do not utilize the technology in future telecasts. Thank you in advance.
— YNT (@tom_bombadil12) May 18, 2019
— Nate (@natemikedavis) May 18, 2019
Me trying to figure out where the ball is actually going to land: pic.twitter.com/3YKwC1DQBD
— Toombs Norman (@ToombsNorman) May 18, 2019
This is the worst thing I have ever seen. Who even thought us this crap? I mean, if I came up with something so terrible like this, I'd be out of a job!
— Chris Gurton (@ChrisGurton) May 18, 2019
This is not useful or worth watching during live view of shot. Maybe afterwards for balls going way off line or something. Stick with tee box view, map off to the right hand side.
— Brian Sullivan (@BriansullyMD) May 18, 2019
I HATE this. Show the player’s swing full screen, THEN show the tracer in flight. Annoying.
— John King (@iamsenorking) May 18, 2019
Maybe the aerial shot tracer will take a mulligan and head back to the drawing board for its next major broadcast.
Sometimes less is more, after all.
