John K. Solheim, who leads Ping's golf club engineering sector, believes the addition of the K15 Series of clubs to the company’s successful G15 and i15 family will help golfers better determine the technology best suited for their games.
The K15 series includes a new driver in three loft options, fairway woods and a K15 iron/hybrid set.
The game-improvement K15 driver (9.5, 10.5 and 12-degree lofts) and fairway metals are engineered, he says, to help golfers bring their shots back on line and back in play using 'Straight Flight Technology'.
It's achieved by concentrating more weight in the sole near the heel, rotating the clubface to a more square impact position. Ping claims more forgiveness and stability and higher ball speed through larger heads.
The driver has a recommended cost of £249 and the fairway metals are priced at £175. Both have five graphite shaft flex options.
Ping's K15 iron/hybrid set, the makers claim, delivers improved ball flight and more consistency with options to use all irons or a mixture of irons and hybrids for golfers who struggle with the long irons.
The iron design (available from 5- to 9-iron together with four wedge options) combines a large, lightweight titanium face with a stainless steel body to increase forgiveness and launch. The high launch, low-spin hybrids are available in from 3H to 6H as easier to hit alternatives to the longer irons.
Price of each club is either £105 for steel shaft or £120 with graphite.
“Our current line is ideally segmented to appeal to every level of golfer,” says Solheim.
“The new K Series appeals to golfers who simply want to hit the ball straighter. We’ve focused a lot of the technology in this series toward helping golfers achieve that goal.
“With the combination of the K15’s technology and custom fitting, golfers will be finding their ball in the fairway and on the green much more often.”