  NIKE Golf has adopted popular terminology to launch its latest ball, which the company hopes will become synonymous with longer, straighter tee shots. Its new Nike Crush ball (£22 per dozen) has been designed to deliver 'explosive distance and powerful precision' for golfers motivated by the bragging rights of out-driving everyone in their fourball.  The Nike Crush ball, available from November 1, will combine a softer 63-compression core and new DMC cover coating to reduce hook or slice spin and maximise ball velocity off the clubface.   “I believe we’ve done a great job designing a longer and straighter golf ball for a wide range of swing speeds at a mid price," says Rock Ishii, director of product development for Nike Golf balls.  Nike claims the 312-dimple ball is aimed at golfers who generate clubhead speeds of 80-95 mph, but who will also appreciate the ball's greenside feel. |
