Hi-Tec award for new shoe

Pure Power WPi model praised for innovation

Bob Warters
Wed, 8 Oct 2008
Hi-Tec award for new shoe

hi-tec shoes
Hi-Tec's Pure Power WPi shoe with 'ION Mask' waterproofing technology

Hi-Tec, one of the top golf shoe brands, claims it has taken waterproofing to the next level with its 'ION-Mask' system which earned it a best in show innovation award at the Golf Europe exhibition in Munich this week.

Judged by leading industry experts, the Hi-Tec Pure Power WPi shoe, which features the 'ION-Mask' system, scooped the award ahead of its scheduled launch in 2009. This year's Open and US PGA major winner Padraig Harrington has helped to design and develop the new shoe.

waterproofing shoes
The latest Hi-Tec ION-Mask technology shows how droplets of water won't penetrate the treated glove leather

Hi-Tec's designers worked on a process whereby leather fibres are treated on a molecular level, to make them both waterproof yet breathable making the shoes much less absorbent to liquids and quicker drying.

The makers claim the treated shoes do not absorb as much water in wet conditions and on average are 35grams lighter than shoes with a membrane. The process also helps to repel dirt and reduce staining keeping them cleaner for longer, says Hi-Tec.

The process has also been introduced to a range of Hi-Tec gloves and outdoor walking boots.

The award winning Pure Power WPi shoe will be available from May 2009 in white / silver and white / cobalt with a suggested price of £109.99.

Look out, too, for FootJoy's latest SYNR-G shoes, also highly commended by the judges for its technology and likely to be available in the New Year.

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