A new honours degree aimed at international students eager for a career in the golf industry has been launched by the Professional Golfers’ Association and the University of Birmingham.
Graduates will learn business and management aspects of the industry and harness wider expertise and knowledge to support the promotion of the game in developing golf nations, such as China and South Korea.
The BSc (Hons) programme, entitled Applied Golf Management Studies International, is scheduled to start in October 2013 and has been created to meet the need for high calibre graduates who can help grow the game in their respective countries.
The three-year course, taught by specialist academics and researchers, covers enterprise and employability, strategic marketing, operations and event management and follows the successful Applied Golf Management Studies programme that started ten years ago.
This then paves the way for graduates to obtain a range of jobs in golf, including Eleanor Woodall who landed a role as Ryder Cup project supervisor for France 2018.
Eleanor said: “The AGMS degree gave my job application added value, not only for what I learned but also for the experience I gained on placement.”
The new degree is expressly designed to allow foreign based students the opportunity to study with the University of Birmingham and The PGA (at The Belfry) for a degree in the management and development of the game.
PGA chief executive Sandy Jones said: “The PGA is keen to help grow the game across the world and well qualified people are essential to the growth of golf which is why the PGA has invested heavily in developing its own programmes and members.”
Degree programme manager Dr Martin Toms added: “To be able to play a part in the development of the game globally, and to partner the PGA in this endeavour is a great privilege, and to know that our programmes have high currency in the industry is great news for potential students.”