Paige Spiranac is biggest female star on social media
Survey shows American pro golfers garner most interactions on social media
Pro golfer Paige Spiranac’s prowess on social media is unmatched among female athletes, according to a report conducted by Golfsupport.com.
The American golfer, who has 1.2 million followers on Instagram, has enjoyed 2.1 million interactions via social media in 2017.
Cristiano Ronaldo tops the list of sports stars, with 141.2 million likes, comments, shares and views in July 2017 alone. The Real Madrid star’s sponsored posts garner $1.6m each.
The report suggests the way we watch sport is changing, with consumers interacting through new platforms, especially younger demographics.
Declining viewing figures are matched with vast increases in shorter style mediums, such as Snapchat.
A spokesman for Sky said: “As we anticipated, the way customers engage with live sport is changing – with strong growth in newer, digital-first platforms.”
The report found that 45% of people turn to social media to get their sports news.
