Saudi Golf CEO Majed Al Sorour has been appointed Newcastle United Football Club director ahead of the 2022/23 Premier League season.
The news comes off the back of leaked images of The Magpies new away shirt sporting the white and green colours of the Saudi Arabia flag.
Newcastle United set to turn out in green & white of Saudi Arabia next season. New away kit bears striking resemblance to Saudi national-team jersey & will likely attract criticism. For club, shirt sales in Saudi certain to increase revenue #nufchttps://t.co/1blBRlfkts— Craig Hope (@CraigHope_DM) May 12, 2022
Al Sorour has been previously spotted at Newcastle United games this season as the club has recently turned their fortunes around under manager Eddie Howe.
Newcastle United looked destined for the drop at the turn of the year but after a solid January transfer window which saw them spend big under their new owners, the club is now safe in a current 14th position in the league table.
The 2021 takeover of Newcastle United by a consortium consisting of PCP Capital Partners, Reuben Brothers and the Public Investment Fund of Saudi Arabia (PIF) was a takeover proceeding that commenced in April 2020 and was successfully concluded in October 2021.
A Companies House statement today confirmed that Mr Al Sorour was appointed on May 12.
"The vision of our Crown Prince Mohammed bin Salman and His Excellency Mr. Yasir O. Al-Rumayyan has been unparalleled. Under the Vision 2030 the development of sports is a priority," said Al Sorour.
"I asked His Excellency to create an independent company, but on still owned by the Saudi Golf Federation where we can actually adopt our own bylaws and initiatives. The legwork started in 2018 when we wanted to host the Saudi International for the first time. It started from an idea to promote the kingdom's tourism and to promote the kingdom as a whole from a business perspective.
"I am proud to say it is possibly the first international initiative that took place, and it was really from that point on that all the international initiatives in terms of sport started to roll in."
Earlier this week, Greg Norman, the CEO of LIV Golf Investments confirmed his new Saudi-backed golf series would be investing $2 billion into an expanded LIV Golf Invitational Series through to 2025.