Jon Rahm admits it's "an honour to join the Santander family and become an ambassador for the global company" on the eve of this week's 151st Open Championship at Royal Liverpool.
Rahm, 28, also announced this week that he has signed a multi-year extension with his club manufacturer, Callaway Golf.
The World No.3 will now help the Santander brand increase its visibility in North America where the brand has a significant presence.
"It is an honour to join the Santander family and become an ambassador for the global company. With a rich history in Spain, a large global presence, and a deep commitment to excellence, this partnership is a great fit, and I look forward to working with the team at Santander for many years to come."
According to the company, the collaboration will complement Santander’s other global sponsorships, such as the Scuderia Ferrari and League of Legends (LOL) alliances, with the goal of strengthening the emotional bond between Santander and its stakeholders, leveraging Santander’s brand value and communicating the bank’s mission and values.
Ana Botin, Banco Santander executive chair, said:
"Jon is a top athlete, and his character and values align totally with our own. I remember playing together at a pro-am in Spain a few years ago when, after finishing the round, he spent two hours signing autographs for young fans - demonstrating his qualities as both a professional and person.
"As a Spaniard who has competed and succeeded globally, including in the USA where we have a strong presence, we are incredibly proud to support Jon and look forward to many years of success together."
Rahm is out with Rory McIlroy and Justin Rose for the first two rounds of The Open.
See all the tee times here
Take me to more golf news!