DP World Tour confirms new deal before Turkish Airlines Open

HCLTech has been named the Official Digital Experience Partner of the DP World Tour, with the agreement unveiled on the eve of the Turkish Airlines Open.

The multi-year partnership will see HCLTech lead a major transformation of the DP World Tour’s global digital ecosystem, focusing on delivering more engaging, data-driven and personalised experiences for golf fans worldwide.

As part of the deal, HCLTech will design and build next-generation digital platforms centred on the DP World Tour’s website and mobile app. The aim is to reshape how audiences discover, follow and interact with professional golf, offering seamless access to live coverage, storytelling and performance insights across devices.

HCLTech will also become an Official Marketing Partner, gaining partner status at five DP World Tour events each season, alongside on-site activations and hospitality programmes.

The Tour, which features players from 46 nationalities, operates in an increasingly real-time, data-rich environment where fan expectations continue to rise. HCLTech will leverage its expertise in digital engineering, experience design and data platforms to deliver scalable, high-performance systems aligned with the Tour’s global ambitions.

The upgraded digital ecosystem is designed to serve a wide range of stakeholders, including fans, players, coaches, media and commercial partners. It will enable improved access to live content, deeper analytics and more immersive, personalised user journeys.

Jill Kouri, Chief Marketing Officer at HCLTech, said the partnership represents both a technology transformation and a global branding opportunity.

“We’re excited to support a digital transformation programme that makes it easier for fans to discover, analyse and share the moments that matter,” she said. “At the same time, this partnership strengthens our international presence, particularly across Europe.”

DP World Tour Chief Technology Officer Michael Cole said HCLTech was selected for its ability to deliver large-scale, always-on digital platforms.

“Our global fan base expects a world-class digital experience week in, week out,” he said. “HCLTech brings the engineering expertise and innovation needed to turn that ambition into reality.”

Executive Commercial Director Max Hamilton added that the partnership reflects golf’s unique position as a global business platform.

“The Tour offers HCLTech a powerful stage to showcase its innovation and connect with audiences around the world,” he said.

The DP World Tour’s Turkish Airlines Open at National GC in Belek, Antalya, gets underway on Thursday.

LIV Golf star David Puig headlines the field as he seeks a second title of the season.