LIV Golf announces new signing ahead of US PGA
LIV Golf has confirmed the signature of a new chief marketing officer.
LIV Golf has today confirmed the services of Adam Harter as its new chief marketing officer just a week before the second major of the season at the US PGA.
The announcement comes directly off the back of Brooks Koepka's record-setting victory at LIV Golf Singapore, and the same day that a shock new mid-season transfer window opens.
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Harter is a former PepsiCo Senior Executive and he will now lead all of LIV Golf's marketing, branding, and fan engagement efforts.
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"I’m thrilled to join LIV Golf at a dynamic period in the league’s history and the history of the sport," said Harter.
"LIV Golf is already well-known for its groundbreaking innovations for golf and driving global fan and partner engagement that is unique in the sports landscape.
"I can’t wait to build on LIV’s early success and continue developing global league and team brands that will be recognized around the world. LIV Golf’s future is extremely bright, and the opportunities are endless."
Harter is an award-winning, forward-thinking marketing executive with more than 22 years of experience at PepsiCo where he honed his marketing skills across Brand Management, Innovation, Consumer Promotions, Strategy, Media and Entertainment.
Most recently, as SVP of Media, Sports & Entertainment, he oversaw some of the most monumental sports and entertainment sponsorship deals in history, leading transformative deals with the NFL, NBA, NHL, and MLB, with esteemed athletes such as LeBron James, Kyrie Irving, Jeff Gordon and Dale Earnhardt Jr., and iconic sports teams and venues including the Dallas Cowboys, New York Yankees, and Madison Square Garden.
He also orchestrated groundbreaking partnerships through the production of “Uncle Drew”, the first feature film based on an advertising character and the Grand Clio Award-Winning documentary THE SHOW on Showtime.
In addition to his profound impact on the sports landscape, Harter's influence extends into the music industry.
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Notably, he led the legendary entitlement for the Pepsi Super Bowl Halftime Show and its execution for over a decade, collaborating with music icons such as Jay-Z, Beyoncé, Justin Timberlake, Jennifer Lopez, and Dr. Dre to deliver unforgettable performances that captivated audiences worldwide.
He has also formed strategic partnerships with globally renowned artists such as Katy Perry, Bruno Mars, and Beyonce, co-produced Mary J. Blige’s inaugural “Strength of a Woman Festival” and in 2016 successfully integrated Pepsi into a 3-episode story arc with the #1 show on television (Empire on FOX).
Harter’s focus on innovation, creativity, and a relentless pursuit of excellence has made him a frequent recipient of multiple prestigious awards, including Sports Business Journal’s Top 50 Most Influential in Sports, Billboard Power 100 Most Powerful People in Music, Beverage World’s Top 50 Disruptors, and AdAge Media Maven.
"Adam brings a unique, world-class set of skills and experience that will bolster LIV Golf’s ongoing work and create incredible new opportunities to develop our league and team brands," said LIV Golf CEO Greg Norman.
"The addition of executives like Adam will help expand and deliver on the league’s long-term goals as we continue to reach fans across the world in new and exciting ways. We’re building a strong foundation of leading professionals dedicated to growing our league. We are proud of our many accomplishments thus far, but the best is yet to come."
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