Golf legend announces major new partnership with Topgolf

John Daly has agreed a new multi-year partnership with Topgolf that will see the two-time major champion make appearances at venues across the United States while bringing his unmistakable personality to the entertainment brand.

The partnership will see Daly feature in live appearances, branded content and a series of experiences at Topgolf venues, building on his appearances at the company's Augusta location during the 2026 Masters.

Daly will return to Topgolf in Augusta, Georgia, during the first major of the year in both 2027 and 2028, with further details of a major new event expected to be announced early next year.

The partnership appears a natural fit for the popular 60-year-old American, whose laid-back approach to golf and larger-than-life personality have made him one of the sport's most recognisable figures.

“I love the vibe at Topgolf,” Daly said. “It’s a place where you can smash a golf ball, listen to music, have a drink and enjoy yourself with friends and family. That’s my kind of golf.”

The first initiatives under the new partnership will include the return of Topgolf Nights, which begins on Thursday, October 22 and will run on Thursdays, Fridays and Saturdays at participating venues.

The late-night sessions will feature special rates, giveaways and DJ playlists, with Topgolf aiming to capture the same high-energy atmosphere associated with Daly.

The company will also introduce two ready-to-drink, non-carbonated cocktails carrying Daly's name at 55 Topgolf venues, while exclusive 'Daly Vibe' merchandise will also be available.

Topgolf CEO David McKillips believes Daly's personality makes him an ideal partner for the brand.

“John Daly is a one-of-a-kind icon who completely disrupted this sport by refusing to be anyone but himself,” McKillips said. “At Topgolf, we pride ourselves on breaking down barriers so anyone can play, which is exactly what makes this partnership so natural and exciting.

“John brings the fun, and fun is what Topgolf is all about.”

A two-time major champion, Daly remains one of golf's biggest personalities more than three decades after his breakthrough victory at the 1991 PGA Championship.

His unlikely triumph at Crooked Stick was followed by another major title at The Open Championship in 1995, while his distinctive style, powerful driving and famously unconventional approach to the game have helped him maintain a huge following away from the traditional golf audience.

His latest partnership with Topgolf looks set to lean heavily into that appeal, combining golf with music, entertainment and social experiences rather than focusing solely on the competitive side of the sport.

With further announcements expected in 2027, Daly's involvement with Topgolf could ultimately extend well beyond his scheduled appearances in Augusta.