Portmarnock partners with Azalea to drive European Gorwth

Following major investment, luxury Dublin venue opens championship links to international visitors this summer.

Portmarnock Hotel & Golf Links
Portmarnock Hotel & Golf Links

Portmarnock Hotel & Golf Links, the luxury golf and lifestyle venue nestled on Dublin’s links-rich north-east coast, has partnered with leading PR and marketing specialists Azalea, to help build its reputation across the UK and Europe.

Tucked away in a quiet corner of ‘The Velvet Strand’ – one of Ireland’s most prominent stretches of uninterrupted coastline that serves up stunning views out to Lambay Island and the Howth Peninsula – the historic site was once the family home of the Jameson dynasty.

Under the ownership of the Sandman Hotel Group since 2019, the venue has undergone an extensive refurbishment programme, including a complete elevation of its 18-hole golf course – which reopened this summer – to bring the layout up to championship links standard.

The new partnership will see Azalea activate media and marketing campaigns across the UK and mainland Europe, and to cement Portmarnock Hotel & Golf Links as central to Dublin’s ‘stay-and-play’ golf offering.

Portmarnock Hotel & Golf Links
Portmarnock Hotel & Golf Links

Azalea partner and director, Sean Noble, said:

“The elevation of the historic links provides Ireland with a much-needed ‘new’ championship experience on the country’s east coast.
“At a time of a well-documented increase in global golf participation, we are excited to be partnering with Portmarnock Hotel & Golf Links to spread this message to new and established markets.”

Director of golf at Portmarnock Hotel & Golf Links, Paul McCanny, said:

“We appointed Azalea based on their excellent reputation and experience in highlighting golf and lifestyle destinations to a wide audience. We believe we have created something special here and look forward to seeing our story being told across Europe and beyond.”


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