Arccos previews new launches for 2021 after record year

Golf’s largest on-course data set expands to fuel personalised A.I. insights.

Jack Seddon's picture
Fri, 29 Jan 2021
Arccos previews new launches for 2021 after record year

Arccos, the pioneer of big data and artificial intelligence for golf, today previewed a series of innovations that build on the company’s focus in helping golfers and golf organizations harness the power of on-course data and A.I. insights to make smarter decisions and improve performance. It follows on from a record-breaking year for sales of Arccos Caddie sensors and LINK devices worldwide in 2020.

Planned for release from February 2021, Arccos’ platform enhancements are set to include:

  • Player Dashboard — fully incorporating Arccos’ acclaimed Strokes Gained Analytics into the popular dashboard to help players, coaches and fitters more easily identify and understand strengths and weaknesses across all game facets.
  • Arccos Caddie for Apple Watch — moving from beta to a full-featured offering with new additions to the experience that more seamlessly allow players to record their on- course shot data without carrying a smartphone.
  • Smart Distance Club Averages — leveraging new algorithms that take golf’s most intelligent and accurate club averages to the next level by accounting for recovery shots and terrain, while also supporting “what if” views for weather and elevation impacts across individual clubs.
  • Arccos Caddie Team Program — a special package combining Arccos’ award-winning platform with customized training to suit the unique needs of high school, university, college and national teams, while providing coaches with the ability to access and analyze their players’ on-course data.
  • Enhanced Putting Data Insights — combining in-app and on-wearable hole location settings to deliver even richer insights into a player’s short game performance by supporting the ability to mark second and third putt locations.

“We achieved a series of remarkable breakthroughs in 2020 that supported a dramatic surge in Arccos members and further proved the value that players, coaches, fitters and OEMs are realising from our on-course data set,” said Sal Syed, Arccos CEO and Co-Founder. “Input from each of these groups has helped us become more focused than ever. We know these new releases for the first half of 2021 will further accelerate our business, as we strive to realise the vision of connecting every golf club.”

Arccos members have recorded an astonishing 6 million rounds and 400 million shots with the system, while playing courses in 194 countries. This fed the world’s largest on-course dataset, which now includes 31 billion separate data points that are analysed to help golfers perform their best. In 2020, the average new Arccos user improved their handicap by 5.02 strokes.

In conjunction with OEM partnerships that now include PING, TaylorMade and Cobra, Arccos’ achievements last year included:

  • A.I. Rangefinder — The world’s first A.I. powered GPS rangefinder that adjusts yardages in real-time for slope, wind speed/direction, temperature, humidity and altitude;
  • Arccos Caddie Link — A small, ultra-light wearable that automatically captures shot data, allowed Arccos members to untether themselves from their smartphone while playing;
  • Strokes Gained Analytics (SGA) — Harnesses an A.I. Neural Net to provide players with the most advanced personalized insights in the game, SGA is the first platform to allow a player to select any target handicap – from Tour player to 20 – and measure their performance versus that goal across every game facet.

Golf’s first Artificial Intelligence platform, the Arccos Caddie app syncs with Arccos Caddie sensors to automatically track your shots, while delivering smart distance club averages and strokes gained analytics. The system includes an A.I. powered rangefinder and caddie advice for any hole on earth to help golfers of all skill levels make smarter decisions, improve faster and shoot lower scores.

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