Miller Lite and Bettinardi Golf, two beloved Midwest brands, are announcing a one-of-a-kind, limited edition collection that’s appropriate for a round a golf and a round of beers.
Dropping ahead of the July 4, the collection integrates iconic looks for each brand and features a patriotic red, white, and blue color palette.
The collaboration features two bespoke putters, along with putter headcovers, golf bags, wood headcovers, ball markers, divot tool, golf towel, golf polo shirt, hats, t-shirt, cooler, LED neon and koozies. Prices range from $35-$2,300.
"Miller Lite believes in authentic connections, and the golf course is an amazing place to bond with close friends for a few hours," said Jeff Schulman, marketing manager for Miller Lite.
"With roots in the Midwest, we sought a golf partner who shared similar values and delivered a high-quality, dependable product.
"The partnership between Bettinardi Golf and Miller Lite is the perfect combination of fun, pride and mission to bring superior quality products when it comes to trusting what you drink and what you play with on the golf course."
"Miller Lite has been part of many great memories for my father and I on the golf course," said Sam Bettinardi, vice president of Bettinardi Golf.
"The marriage between Bettinardi Golf and Miller Lite was a home run in our eyes, bringing two great American Midwest brands together for all golfers to enjoy fun, premium products when they play golf with their friends.
"Miller Lite crafting their beer in the USA and our golf products being made in the USA has brought a shared mission of bringing truly premium golf products to life with this limited-edition release, just in time for the 4th of July and summer golf rounds. It’s exciting for fans of both of our companies!"
Starting June 29 at 10 am CDT, consumers can go to shop.MillerLite.com and Bettinardi.com in The Hive to purchase the one-of-a-kind products from the collections while supplies last.
For more information, follow @MillerLite and @BettinardiGolf on Instagram, Twitter and Facebook.