Callaway launch Epic Flash drivers created by Artificial Intelligence

Callaway reveal stunning new Epic Flash and Epic Flash Sub Zero driver and fairway woods for 2019.

Andy Roberts's picture
Fri, 4 Jan 2019

Callaway's new Epic Flash and Epic Flash Sub Zero drivers and fairway woods feature a company-first 'Flash Face' technology that has been created by Artificial Intelligence.  



Flash Face technology, claims Callaway, will help all golfers achieve more ball speed and distance than ever before in 2019. 

The new Epic Flash family marks the first known instance of using A.I. in the golf equipment industry - and “Machine Learning”, a field of computer science that uses statistical techniques to give computer systems the ability to "learn" with data without being explicitly programmed.

A new driver face design typically takes eight to ten iterations. However, through Machine Learning, Callaway's computers cycled through 15,000 face architecture iterations, learning from each one before arriving at Flash Face.

The distinctive topography on the inner side of the Flash Face is forged from a special titanium and heat treated at 595 Celsius (1100F) for two hours to create a face that combines a low modulus measurement, for flexibility and speed, with excellent strength properties.


The new Epic Flash driver, which is currently being tested by the likes of Phil Mickelson, incorporates Callaway's revolutionary Jailbreak technology that promotes fast, face-wide speed.

The two internal, hourglass-shaped Jailbreak bars connect the crown to the sole, stabilizing and stiffening those two parts at impact, allowing the face to take on greater impact load to generate faster ball speed.

Callaway claims Flash Face and Jailbreak make the Epic Flash one of the most innovative and technologically advanced drivers in the brand's history.

"We couldn’t have come up with Flash Face using conventional engineering principles," said Callaway's Senior VP of R&D, Dr. Alan Hocknell.

"We wouldn’t have gone in this direction without A.I. because it’s non-intuitive compared to previous face technologies, including our own VFT and X-Face. The wave configuration isn’t symmetrical, nor does the pattern seem logical. Yet the ripples work together in a complex manner to maximize ball speed.

"There’s never been anything like Flash Face before in golf equipment, and the effect on performance is intense. Flash Face isn’t something a human would have arrived at any time soon.

"Without the help of A.I. and machine learning we couldn’t have come up with this design."

Features & Benefits

> New Flash Face Technology for Faster Ball Speed: Callaway engineers used Artificial Intelligence and Machine Learning to create a radically different face design to promote faster ball speed in the center region of the face.

> Jailbreak Technology for Faster Ball Speed: Internal Jailbreak bars stiffen and stabilize the crown and sole, placing more impact load on the face to promote faster ball speed.

> New T2C Triaxial Carbon Crown Material for Higher MOI: A new lighter triaxial carbon fabric called T2C has a tighter weave; the weight it saves is redistributed within the head to raise MOI for exceptional forgiveness on off-centre hits.

> Adjustable Perimeter Weighting for Ball Flight Control: Sliding 16-gram weight gives golfers the power to easily promote draws, fades or a straighter flight. 

Available Lofts: 9°, 10.5° and 12°HT. Left hand options available in 9°, 10.5° and in 12° custom only
Adjustability: OptiFit Hosel
Tech Specs: 460cc, 45.5” shaft length
Price: £499  
Product at retail date: February 1, 2019




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