Cleveland Golf launches NEW putter range

Cleveland Golf has introduced the Frontline and Huntington Beach putter ranges.

Jack Seddon's picture
Wed, 4 Sep 2019
Cleveland Golf launches new putter range

Cleveland Golf has always made extremely impressive putters at a very affordable price. They might not be used by many players on Tour, but don't let that sway your opinion on the brand. Cleveland putters are renowned for their soft feel and pure roll, and now there are two brand new ranges hitting the market.


With a radical new weighting brings the center of gravity forward, Frontline provides a revolutionary process for engineering a putter. Frontline launches in the UKand Ireland on the 13th September 2019.

"We are very excited about Frontline because it is a completely new approach to putter design,” said Jacob Lambeth, Research and Development Engineer at Cleveland Golf. “By pairing an extreme centre of gravity with an improved speed optimized face, we’ve designed a putter that uniquely maximizes directional and speed consistency. Combined with slick black cosmetics, great shapes and hosel options for different stroke types, Frontline really is the whole package.”
The foundation of Frontline is Tungsten Forward Weighting, which places two Metal Injection Molded (MIM) tungsten weights in the face of the putter, which helps to create a putter that's powerful enough to counteract miss-hits and provide consistently straighter putts.

In the Frontline putters, the centre of gravity is placed in the back of the putter, whereas a lot of other mallet putters place weights in the rear of the head. By bringing the centre of gravity forward, Cleveland believes this will provide more accuracy on the greens.

Featuring Cleveland’s Speed Optimized Face Technology (SOFT) to normalise ball speeds across the face for consistent distance performance on every putt. Every model in Frontline features an individualized SOFT pattern to help mitigate speed and distance loss, especially on off-center strikes.

Frontline offers three different mallet options that include Cleveland’s 2135 Technology to help with proper alignment when standing over a putt. Finally, Frontline offers two different hosel types to help provide a superior fit: single bend and slant neck. The single bend option is ideal for straight stroke types, while the slant neck option fits best for golfers with a slight arc stroke.

Frontline comes standard with the Lamkin SINKFitPistol Frontline grip and is available in 34” and 35”length options.The SRP in the UK and Ireland will be £149. The Frontline Elevado, Cero and Iso feature single bend or slant neck hosel options.

Huntington Beach

Cleveland Golf has announced the new Huntingon Beach SOFT putters, where the combination of technology and artistry provides what Cleveland believes to be your best putting experience. The Huntington Beach SOFT putters aim to provide distance control, soft feel and confidence to sink more putts and are available from the 13th September 2019.

Featuring Cleveland Golf’s proprietary Speed Optimized Face Technology (SOFT) to help normalise ball speeds across the face of the putter, meaning no matter where you strike your putt, you get consistent speed and consistent distance.

A unique aspect of these Huntington Beach SOFT putters is a custom face-milling pattern for every head shape. Rather than relying on the same face pattern on every putter shape, Huntington Beach SOFT utilizes a gradual face-milling pattern on higher MOI models, while using a more rapid milling variation on lower MOI models.

Cleveland Golf’s Huntington Beach SOFT putters feature a coarse, diamond-shaped milling pattern to soften the feel at impact while increasing friction for a more consistent roll. Each one is crafted from soft 304 Stainless Steel, delivering a better feel and more confidence on the green.

Featuring six Tour-proven models, the new Huntington Beach SOFT putters deliver modern-putting technology in a finely crafted package to help golfers of all skill levels improve their performance on the greens. Huntington Beach SOFT putters are available for £109.