#6 - DIFFERENT BRANDS, DIFFERENT PHILOSOPHIES
Different manufacturers have differing views on what is most important when fitting a player to a golf ball.
Titleist focuses on feel and short-game performance, while someone like Bridgestone prefers to match compression to driver swing speeds.
A Titleist rep told GolfMagic: "All of us compress a golf ball, even a Pro V1 or Pro V1x - if you’re thinking to yourself ‘I’m this swing speed, so I must match myself to this golf ball’, then that is simply nonsense.
"When it comes to swing speeds, every player has a different swing speed throughout the bag. You would be playing lots of different golf balls in your round if you matched a golf ball to your swing speed."
INTERVIEW: BRIDGESTONE GOLF BALL PHILOSOPHY
However, a Bridgestone Tour rep told us: "Our concept is quite simple - for every single golfer there is optimum compression. We're all different and it's our job to match that swing speed to the correct golf ball.
"You've got to compress the golf ball to get the most out of it. If you are able to compress it, you gain better consistency, you hit straighter and you hit it longer. Hitting it in play more often will give you a better chance to score."
What every brand agrees on, however, is golfers of all abilities will benefit from getting correctly fitted to a golf ball.
They also believe once a golfer has found their preferred choice of ball, they should stick to it for every round in order to build better consistency and shoot lower scores.
Which philosophy do you think is more important when choosing a golf ball? Which golf ball is in your bag this season and why? Share your thoughts in the forum below, or join us on Facebook, Twitter, Instagram and YouTube.