Following the resounding global success of one of the best-selling iron franchises in company history, TaylorMade today announced the third generation of the P790 irons.
A pioneer in the player's distance iron category, P790s are built on a foundation of performance and elegance. They deliver power, distance and feel in a package that appeals to a wide range of players.
To tackle the task of improving one of the most successful irons in recent history, engineers began by redeveloping the technology that sits at the centre of it all.
The all-new SpeedFoam Air, an ultralight urethane foam inside the Forged Hollow Body Construction, is 69% less dense than the prior generation.
In a world where minor adjustments can lead to major results, the switch to SpeedFoam Air accounts for significant weight savings, an average of 3.5g in respective irons.
The change allows for a substantial redistribution of mass to lower CG placement and improved launch properties. Furthermore, it unlocked access to the thinnest face in P790 history and allowed for the creation of an intelligent sweet spot.
P790 iron heads are crafted from an 8620 carbon steel that maintains strength and durability while allowing for a new thin-walled design, adding to the overall weight-saving benefits of SpeedFoam Air.
This re-engineered Forged Hollow Body Construction pairs with a responsive 1.5mm forged 4140 steel L-Face to promote supreme flexibility, fast ball speeds and distance while upholding a premium forged feel.
The company's iron development team charted data from thousands upon thousands of golf shots and determined the most common impact points on the iron face.
Utilising this data, engineers strategically shaped and positioned the sweet spot to capture more of those shots. Results include measurable upticks in ball speed and distance compared to the prior generation.
The new generation P790s are available on Friday, September 3 at an RRP of £1,149 in steel and £1,349 in graphite.
They will be offered in 3 iron to pitching wedge and come equipped with True Temper Dynamic Gold steel shafts or Mitsubishi Chemical MMT graphite shafts with Golf Pride Z-Grips in both left and right hand.
The new TaylorMade P790 UDI comes as a 2 iron and has an RRP of £229.00.