Titleist FUMING after learning golf ball bifurcation plans for 2026

Titleist hits back after hearing the R&A and USGA's golf ball bifurcation plans for 2026: "This bifurcation would divide golf between elite and recreational play, add confusion, and break the linkage that is part of the game’s enduring fabric."

Titleist FUMING as USGA and R&A announce golf ball bifurcation plans for 2026
Titleist FUMING as USGA and R&A announce golf ball bifurcation plans for…

The R&A and USGA announced proposals to combat the biggest hitters today by giving tournament organisers the option of using a distance-reducing golf ball from 2026, and that news has not gone down well with those at Titleist. 

The move, should it go ahead in three years time, will reduce the length of tee shots by approximately 15 yards. But there will be no change to the equipment standards. There will also be no impact on the majority of golfers. It represents the very first time that golf's rules will be bifurcated

Learn more about the plans here

In a statement issued by Acushnet, which operates both FootJoy and Titleist brands, the company believes "bifurcation would divide golf between elite and recreational play, add confusion, and break the linkage that is part of the game's enduring fabric."

Titleist is the maker of the No.1 balls in golf, the Pro V1 and Pro V1x. 

Here is the full statement from Acushnet that was sent to GolfMagic following the latest news from the R&A and USGA this afternoon: 

Acushnet begins by bringing our attention to a statement from the USGA and R&A back in May 2002: 

The R&A and USGA continue to believe that the retention of a single set of rules for all players of the game, irrespective of ability, is one of golf’s greatest strengths.  The R&A and USGA regard the prospect of having permanent separate rules for elite competition as undesirable and have no current plans to create separate equipment rules for highly skilled players.” 

Acushnet then adds the following: 

The sport of golf has advanced and evolved over the years thanks to a thoughtful balance between innovation and tradition. One of golf’s unifying appeals is that everyone in the game plays by the same set of rules, can play the same courses and with the same equipment.  Golfers can watch professionals and compare themselves to the world’s best, aspiring to hit the same shots.  This unification links the professional and recreational games, enriches the connection and viewing experience of the professional game, and contributes to golf’s momentum, unprecedented growth and promising future.  
The USGA and R&A have announced a Notice and Comment to manufacturers proposing a potential rule change to golf ball testing that results in a Model Local Rule (MLR) that provides for reduced distance golf balls intended for professional and elite amateur competitions and a different set of rules for all other play. This bifurcation would divide golf between elite and recreational play, add confusion, and break the linkage that is part of the game’s enduring fabric.
“Golf is an aspirational sport, and we believe at its very best when equipment and playing regulations are unified. Golf’s health and vibrancy are at historically high levels,” said David Maher, President and Chief Executive Officer, Acushnet Company. “As we see it, existing golf ball regulations for Overall Distance and Initial Velocity are highly effective. During the past two decades, PGA TOUR average course playing length has increased by less than 100 yards and scoring average has remained virtually flat. Average PGA TOUR clubhead speed of 114.6 mph in 2022 was well below the current 120 mph and proposed 127 mph testing conditions. The proposal of golf ball bifurcation is in many respects a solution in search of a problem.”  
Under the proposed guidelines, events that adopt this MLR would require players to use a substantially shorter golf ball, similar in distance to what was available in the 1990’s.  The performance changes of any rolled back ball would impact every shot in the round. Players would also be required to adapt to changes in equipment with some players disadvantaged over others by this disruption. Golf ball bifurcation would invite confusion as to what level of competition would use the MLR products and how to effectively manage and officiate. In addition, multiple versions of golf ball models in the market would be confusing to golfers.
"Playing by a unified set of rules is an essential part of the game’s allure, contributes to its global understanding and appeal, and eliminates the inconsistency and instability that would come from multiple sets of equipment standards,” continued Maher. “Unification is a powerfully positive force in the game, and we believe that equipment bifurcation would be detrimental to golf’s long-term well-being. As a result, we will actively participate in this conversation with the governing bodies, worldwide professional tours, PGA Professional organizations, amateur associations and federations, and golfers, in an effort to contribute to the continued enjoyment and growth of the game.”  

We posed the question about golf ball bifurcation to our readers on Twitter today, and here's the current vote: 

What do you make of the latest news about golf ball bifurcation? Is it needed on the PGA Tour? Share your thoughts and comments over on the GolfMagic social channels and GolfMagic YouTube Channel.

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