The insane stats behind one club brand's dominance at this year's Open

We're well accustomed to Titleist being ubiquitous at the very upper echelons of golf. 

Their tour golf balls, the Pro V1 and Pro V1x, have been the gold standard for going on three decades. Titleist tour caps and staff bags are among the most commonly sighted accessories at every level of the professional game, from qualifier series to major championships. Titleist equipment has, to some extent, found its way into the bag of basically every world number one at some stage in their careers.

What often gets lost, however, is exactly how dominant the Massachusetts company is at the tour level. While sales of golf equipment at a grassroots level are much more evenly split, with each of golf's so-called "big five" eating up varying chunks of market share across different club types, Titleist stands clear above the rest in terms of their presence at majors worldwide.

This was driven home at the weekend's Open Championship, where 51 Titleist drivers were put in play, making up a third of the total field. The nearest competitor had 38.

There were also more Titleist hybrids and utility irons in play at Royal Birkdale than all other brands combined.  

According to PGA Club Tracker, in 2025 than 124 active touring professionals used some form of Titleist equipment in golf's , almost double that of their closest rival.

If this is still hard to put into perspective, consider this: Titleist is not only overwhelmingly the most-played ball on tour this year, but also the most played brand of driver, iron and wedge. 

Pro V1 and Pro V1x balls comprised a mind-blowing 66% of all golf balls teed up at Royal Birkdale, more than five times that of their nearest rival. 

Around half of all PGA Tour events in 2026, including two out of four majors, have been won this year with a Titleist golf ball. 

Meanwhile, Titleist models generally account for over a third of all drivers used on Tour, a third of iron sets and more than half of wedges – all figures more than doubling that of their nearest competitor. 

With more and more upstart brands taking the fight to legacy brands in retailers, online stores and pro shops across the land, the fight for sales has never been fiercer. But for now at least, Titleist's position on pro golf's utmost perch seems very much assured.