TaylorMade's The Kingdom UK is officially open to the public
The brand's new world-class fitting centre, located at The Grove, will bring a tour-grade experience to British and European golfers for the first time.
The Kingdom, TaylorMade's legendary Carlsbad-based fitting facility, is a mecca for pro golfers and amateurs alike, offering the absolute pinnacle of tour-level fitting.
Now, after almost a year of construction and much speculation, the UK instalment of The Kingdom – the first to open outside of the States, is here and open to the public.
TaylorMade made the announcement late last year that it would be transforming its existing fitting centre, based at Hertfordshire's The Grove, into a UK counterpart to its most famed equipment HQ capable of giving British and European golfers the same world-class experience as that offered in California. Thus, the second ever Kingdom was born.
To do so, TaylorMade has massively expanded the footprint of the existing facility, making it the largest of its kind in the UK. Players going for a fitting at The Kingdom will have access not just to a 320-yard purpose-built driving range, but an 850 square metre teeing area and a 4,000‑square‑metre short‑game complex, all designed to replicate elite‑level fitting conditions.
Fitting will take place using an array of the world's most advanced equipment, including TrackMan 4 in the driving bays, portable Foresight GC Quad Max units, GEARS motion capture software, and Quintic putting analysis.
Inside, golfers will also have access to exclusive TaylorMade The Kingdom Merch, as well as a curated collection of Sun Day Red apparel.
“The Kingdom has long been recognised as the ultimate expression of TaylorMade performance and custom fitting, and we’re thrilled to open our first The Kingdom venue outside of the United States," says TaylorMade Vice President & Managing Director EMEAP David Silvers.
"Opening The Kingdom at The Grove to the public is a major step in allowing more golfers to experience the same level of insight, precision and care that our tour players trust every week.”
The Kingdom will be staffed by a team of TaylorMade master fitters, armed with the largest array of shafts and components ever seen in a UK fitting centre of its kind. 1,800 shaft options will be available across the bag, including 56 exclusive to The Kingdom, while all fitting will take place using TaylorMade TP5 golf balls.
In a first for a fitting centre of its kind, The Kingdom also has an on-site workshop, meaning players can be fit into their clubs and walk away with them on the same day or, if they're staying and playing at The Grove itself, turn the fitting into a multi-day experience.
You can learn more for yourself and book in a fitting now at TaylorMade's website.
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Brad Nash is Reviews Editor at GolfMagic, having joined the team in June 2025 to look after all things reviews, soft goods testing and equipment alongside Equipment Editor Georgina. Primarily a writer, you may see him pop up in videos or on the GolfMagic socials from time to time.
