The brand’s headline ambassadors, Bubba Watson and Phil Mickelson be sporting custom made pink golf shoes at Sawgrass, and the G/FORE website will be full of custom pink items, from hats, shoes, gloves and caps to apparel and even a “shooie” putter cover, in a variety of shades of pink, including Blossom, Blush and Berry.
G/FORE will also be donating 10% of total sales on all PINK OUT products sold on www.gfore.com between the 8 th May and 13 May to The DONNA Foundation.
G/FORE is a passionate supporter of breast cancer awareness. Known for its coloured gloves, (especially pink) the company felt THE PLAYERS was the perfect opportunity to showcase its PINK products and, more importantly, support a great cause.
“I’m glad we could use one of our brand’s key colours, Blossom Pink, to raise money and awareness for a great cause,” said Mossimo Giannulli, CEO and Designer for G/FORE. “The support of Bubba and Phil is a huge benefit as they will bring increased attention to this effort and The DONNA Foundation at THE PLAYERS.”
Already a two-time winner on the PGA Tour this season, Watson will be keeping with the brand’s Disruptive Luxury theme. The two-time Major champion will be sporting a pair of custom painted G/FORE High-Top Disruptors, featuring a logo in support of Mother’s Day and Blossom & Blush coloured gloves from The Collection range.
A return to winning ways at the WGC in Mexico has marked a return to the Mickelson of old and the popular American will be keen to add to his lone victory at Sawgrass in 2007. A passionate supporter of breast cancer awareness, Phil will be playing his part by wearing a custom painted pair of his favoured G/FORE Gallivanter shoes, complete with his iconic
Jumping Phil logo shining out in pink. To follow the campaign on social media make sure you check out the G/FORE social media feeds as well as the following hashtags: #forethecure #Pinkout4DONNA