LIV Golf announces new official sports betting partner

Simplebet to serve as LIV Golf's Official Sports Betting Innovation Partner.

Andy Roberts's picture
Thu, 13 Jul 2023
LIV Golf announces new official sports betting partner

LIV Golf has announced a new strategic partnership with Simplebet, the global technology leader in micro-betting products, to serve as the league’s Official Sports Betting Innovation Partner.

The dynamic collaboration will see Simplebet distribute the league’s real-time competition data to sports betting operators and media platforms globally, providing innovative single-screen in-play wager technology complimented with low latency video streaming in the U.S. and other international markets.

“This is a transcendent moment for the sport and we are thrilled to serve as the Official Sports Betting Innovation Partner of LIV Golf,” said Simplebet CEO Chris Bevilacqua.

“We’ve revolutionized the way audiences around the world connect with live sports by unlocking fan engagement opportunities and together with LIV Golf, we will create the new blueprint for how sports leagues can maximize their IP through innovative betting.” 

“Developing new ways that golf can progress into the future has been a league tenet since day one,” said Greg Norman, LIV Golf Commissioner and CEO.

“LIV Golf presents a supercharged tournament and fan experience showcasing a consistent field of the world’s best players competing at the same time under the same conditions. With golf becoming an increasingly popular sport within the multi-billion-dollar sports betting market, our league is proud to work with Simplebet which aligns with our competition model that every shot from every player is meaningful, from start to finish.”

Leveraging Simplebet’s platform, which is transforming the fan experience by creating deeper engagement around thousands of individual moments throughout the course of a tournament, sports betting operators will soon be able to offer in-play wager opportunities during LIV Golf’s action-packed events.

Fans will be able to engage with the tournament competition from start to finish, wagering on moments such as if Brooks Koepka’s next tee shot will land in the fairway, if Cameron Smith will sink his next putt, or if Dustin Johnson will hit the green in regulation on a specific hole.

Simplebet has experienced record-breaking growth over the past year and has established itself as a global leader in the sports betting industry, developing a suite of innovative in-play micro-betting and fan engagement products for the NFL, NBA, MLB, NCAAF, NCAAB, and IFL.

Through its partnership with the groundbreaking golf league, Simplebet’s technology will now connect fans with LIV Golf’s innovative team and individual competition featuring shotgun starts and many of the sport’s biggest names.

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