Introducing the Cobra AMP Cell driver

Innovation and customisation the name of the game for the latest range

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Alex Perry
Tue, 25 Sep 2012

Introducing the Cobra AMP Cell driver

Cobra Golf has once again reaffirmed its claim as a performance driven brand infusing more joy into the game with the launch of the AMP Cell and AMP Cell Pro drivers.

Unlike any other available in the market, the new drivers feature Cobra’s breakthrough MyFly technology, allowing golfers to select from six different loft and trajectory settings - in a single club - for optimised performance and distance based on a golfers’ swing or weather and course conditions.

And as this is Cobra, you can experience the full customisation experience by opting for your new driver in one of four colours, which you can learn about on the next page.

Says Cobra’s president Bob Philion: “We are taking technology to another level and the AMP Cell driver offers golfers the adjustability, innovation, customisation and choice they want but have not been able to get until now.”

So what is MyFly?

MyFly technology offers a simple solution for golfers to optimise trajectory and distance.

With a simple wrench, the AMP Cell driver can be adjusted to the following lofts: 8.5°, 9.5°, 9.5° Draw, 10.5°, 10.5° Draw and 11.5°. The AMP Cell Pro can be adjusted to 7.5°, 8.5°, 8.5° Fade, 9.5°, 9.5° Fade and 10.5°.

It means golfers can customise their club based on swing speed (higher lofts for slower swing speeds and lower lofts for faster swing speeds), weather (lower lofts to bring ball flight down on windy days) and course conditions (higher lofts for more carry).

But wait, there’s more!

The AMP Cell and AMP Cell Pro drivers take adjustability a step further. Unlike other drivers that require a golfer to adjust the sole plate after adjusting loft for a square face, Cobra’s proprietary SmartPad technology delivers a square face at address regardless of loft setting and still allows for workability to slightly open or close the face as desired.

And an old friend returns...

Cobra’s E9 Face Technology with dual roll is used in the AMP Cell and AMP Cell Pro Drivers for an elliptical face shape with a canted bulge and roll that improves distance and accuracy on miss-hits from heel to toe and above and below the centreline.

Meanwhile, Advanced Material Placement and Cell technology work together to enable a 12% larger elliptical E9 Face shape to deliver faster ball speeds and high Moments of Inertia (MOI) on miss-hits.

The Cell technology saves and redistributes weight in a granular way and is visible on the drivers in the Cell band which wraps around to the crown. This wrap also visibly shows a golfer where the weight is distributed, with the AMP Cell driver having a CG optimised for low-mid handicap players, the AMP Cell Pro using a lower, more neutral CG position for better players.

The AMP Cell driver is also available in an offset model, with heel-biased CG designed to help tame a slice. The offset design offers the golfer more time to square the face at impact and provides more heel-biased weighting to help hit straighter drives. The offset features an MRC Cobra AMP shaft and a Lamkin Cobra REL grip.

That’s the innovation behind the AMP Cell, now how the customisation? Click here to continue reading.