New TaylorMade putters

New Rosa brand plus Ben Hogan update

Bob Warters's picture
Fri, 7 Dec 2001
New TaylorMade putters

Look out for a new range of putters from TaylorMade. The Rosa models – 20 right-handers, four for lefties – make their debut at the Orlando Trade show next month and most are due to arrive in the UK in the Spring.

Italian for 'red', the clubs – developed by a new TaylorMade-adidas subsidiary - feature two red oval inserts, front and back of the blade and are made of a lightweight titallium alloy.

Says TM’s Sean Toulon: " We’re trying to tune the sound and feel of the putter to today’s new golf balls." In using 16 cameras and various measurement devices, the company’s plan is to develop an evaluation scale for the feel of putters, incorporating sound and distance control.

By altering the thickness of the titallium and the thin metal that separates them, TM Rosa claims it can adjust the sound and feel to suit individual tastes.

Cost of the putters won’t be cheap – from around £100 to £200.

Meanwhile, Spalding is adding another model to its Ben Hogan line with the new Apex Edge Pro, due to be shipped in April.

The club is made of forged 1030 carbon steel, has a re-modelled perimeter-weighted head and thinner top line designed to provide a cleaner look at address. It will replace the Apex Pro model.

The muscle back cavity club is designed to give golfers the feel of forging as well as the forgiveness of a game-improvement club.

Recommended retail price of for steel shafts, 3-iron to Equaliser (equivalent to pitching wedge) is expected to be just under £900.