Wilson Staff release Di11 range

Technological advances in Wilson's latest line

AP's picture
Thu, 2 Sep 2010
Wilson Staff release Di11 range

Wilson Staff has introduced the new aggressively-designed Di11 range – the longest set of irons ever produced by the company.

The latest edition to the brand that boasts 61 Major victories features improvements to previous ‘distance’ category clubs in virtually every performance area, making the Di11 the most forgiving iron on the market.

The Di11 incorporates the largest sweet spot of any Wilson iron, the result of weight being removed from the perimeter of the face and inside of the cavity leaving a large, unsupported face.

Vibration on off-centre shots is reduced significantly by a coating of the same lightweight elastomer used on the underside of bridges to dampen structurally-damaging vibration caused by traffic. 

Weight in the clubhead is pulled low to promote a higher ball flight and back away from the face to provide exceptional stability and accuracy. The resulting ultra-wide sole offers improved turf interaction on the fairway and the ability to rip through the heaviest of rough without sacrificing control.

To maximize distance, lightweight shaft options deliver faster club head speeds and the combination of its stable, forgiving club head and patented wide-tip shaft technology has made the Di11 iron the ultimate in distance and accuracy, whilst a thinner and rounder topline improves the ‘visual cue’ at address to inspire shot-making confidence and cross-over appeal to a wider range of golfers.

Three-time Major winner Padraig Harrington played with a Di11 3-iron to gain distance and accuracy off the tee on blustery links courses earlier this summer.

 “We classify the largest segment of the golfing population as D or ‘distance’ players who are looking to hit the ball further and straighter,” said Bob Thurman, Global Director of R&D at Wilson Golf.

“Wilson Staff has a very strong heritage in this segment and intensive testing proves that the Di11 not only meets these needs, it exceeds them.”

Wilson is so convinced of the exceptional performance of Di11, that its forthcoming marketing campaign is based on the theme: ‘In a world of 1 to 10, this goes to 11…Once you hit it. You get it.’

The Wilson Staff Di11 irons will be available from October (5-SW) in three different shaft options – steel (SL95 Wide Tip, 95g), graphite (UST AXIVCORE, 65g) and the exclusive co-cured ‘Half-and-Half’ shaft design that fuses the responsiveness of steel with the lightweight vibration-dampening properties of graphite.

The suggested RRP of the True Temper SL95 set will be £349, the UST AXIVCORE £449 and the ‘Half-and-Half’ £449.

For more details about Wilson Staff clubs, visit their website