Sporting Club Berlin has new owners

Home to the German Open on the European Tour, the Sporting Club Berlin now has new owners...

Sporting Club Berlin has new owners

The Kempinski Hotel & Sporting Club Berlin in Bad Saarow will no longer be run by Kempinski. The hotel group as operating firm and the Austrian "Bau Holding AG" as owner of the resort are parting, as a new concept has been conceived for the hotel, situated on the Scharmützel Lake near Berlin.

From January, 2001, the former Kempinski Hotel & Resort and Sporting Club Berlin in Bad-Saarow, home to the German Open on the European Tour, will be managed by CCA.

CCA is the leading operator of private clubs in the Asia Pacific region, managing over 35 clubs and resorts in 16 countries around the world. In the last 10 years CCA has sold more than 70.000 memberships and raised over US $ 800 million in membership sales.

The Resort and Club will benefit from the experience of a single, specialist operations and management team who will promote, to an international audience, its idyllic location on the Scharmuetzelsee along with the luxurious hotel, conference facilities, spa, beauty centre, real estate and sports facilities.

The team at CCA will also capitalise on the prestigious sporting events that have taken place there including the World Amateur Championship and the German Open.

Within the 300-hectare estate is a golf club comprising a 9-hole executive course, a state of the art golf academy operated by Englishman Simon Holmes and three 18 hole championship courses – two of which were designed by Nick Faldo and Arnold Palmer.

Dieter Klostermann, the Chairman of CCA said: “We have formulated a strong marketing campaign to reposition the Resort and plan to take advantage of the tremendous opportunity to generate substantial membership sales at each of the sports facilities on the complex.”

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