It's that time of the year when equipment manufacturers unleash video commercials about ground-breaking new product for 2016.
What better time to scroll the archives and look at some of the finest golfing adverts of all time.
We remember seeing this one back in 2007 when the PING G10 irons launched.
The chap featured in the video has yet to appear on a PGA Tour leaderboard so we're guessing things didn't quite work out for him.
Let's just hope he's still got his Julie.