Will PGA Tour's reported new social media rules tempt Bryson DeChambeau?

The PGA Tour is preparing to roll out an updated social media policy for its members.

Bryson DeChambeau
Bryson DeChambeau

The PGA Tour is reportedly preparing to roll out an updated social media policy for its members. 

According to Front Office Sports, proposed tweaks to the policy were shared to PGA Tour golfers before the Truist Championship in Charlotte. 

The revisions were developed by the Players Advisory Council [PAC] fans subcommittee, which includes Rickie Fowler, Justin Thomas, Harris English, Max Homa, Camilo Villegas and Korn Ferry Tour pro James Nicholas. 

The updated policy is expected to be officially rolled out later this month. 

Key changes to the policy include:

  • Players will be allowed to post broadcast footage of up to six shots per round, increased from one
  • Players can upload up to 120 minutes of tournament highlights to YouTube (previously 60 minutes), 72 hours after an event concludes
  • Players will be permitted to earn advertising revenue from content filmed during practice rounds and pro-am events
  • Players will no longer be required to transfer ownership of their YouTube channels to the PGA Tour to use archive footage
Bryson DeChambeau
Bryson DeChambeau

However, restrictions remain in place. 

Players will still not be allowed to commercially exploit content filmed on-site during official tournament play, nor monetise broadcast highlight clips from event.

The changes come amid growing discussion around player-driven media content and comments from LIV Golf star Bryson DeChambeau

The 32-year-old American told reporters in Virginia this week that he would prioritise growing his YouTube channel and "only play tournaments that want me" if LIV Golf doesn't survive. 

LIV's financial backers confirmed last week that their multibillion-dollar support will end after the current season.

DeChambeau is hopeful LIV can survive but it remains to be seen whether a new contract can be negotiated, with the American reportedly looking for $500m (£370m) to stay. 

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"I think, from my perspective, I'd love to grow my YouTube channel three times, maybe even more," DeChambeau told ESPN when asked what he would do in the scenario LIV shutters. 

"I would love to. I'd love to do a bunch of dubbing in different languages, giving the world more reason to watch YouTube.

"And then I'd love to play tournaments that want me."

He later gave an interview to Skratch, explaining that the PGA Tour's social media policy would be a potential hurdle. 

"So if I was to film a video during the week of one of their events with a content creator or a celebrity, that would be in violation to my knowledge," DeChambeau said. 

"It's their policy, they didn’t let me do it when I was on there. I asked various times. They didn't let [YouTube golfers] Grant Horvat or Garrett Clark do some videos during the Monday, Tuesday practice rounds. That's the truth."

A Tour spokesperson told Skratch that third-party creators like Horvat and Clark operate under different guidelines than PGA Tour members. 

Several high-profile PGA Tour golfers have started their own YouTube channels in recent years. 

Jason Day's channel, The Lads, has more than 200,000 subscribers. Tommy Fleetwood boasts a following of 134,000. 

LPGA Tour star Charley Hull has confirmed she will soon launch her own channel. 

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