Alex Noren: In the bag of the British Masters champion

Alex Noren lifts the British Masters trophy (Photo: Getty Images) 

Callaway staff player Alex Noren continued his impressive run of form with a third victory in the space of four months on the European Tour following a two-shot victory at the British Masters. 

Noren, 34, won the Scottish Open in July and European Masters in September. 

REPORT: NOREN WINS BRITISH MASTERS

The in-form Swede relied on a full bag of Callaway and Odyssey equipment, none more so than his red-hot Works #1 putter that he attributed much of his success down to at The Grove. 

"My putting was probably the best thing this week," said Noren.

"I holed a lot of putts. My chipping and wedge game was a lot better, so it helped me out."

FEATURE: ALEX NOREN PUTTING TIPS
 

Noren raises aloft his Odyssey putter after making birdie at the par-5 18th (Photo: Getty Images) 
 

ALEX NOREN: IN THE BAG

Driver: Callaway XR 16 Sub Zero (8.5 degrees)
3-Wood: Callaway XR 16
Hybrid: Callaway Apex (18 degrees)
Irons: Callaway Apex Pro (4-9)
Wedge: Callaway Mack Daddy 2 (47, 52, 56, 60 degrees)
Putter: Odyssey Works #1
Ball: Callaway Chrome Soft